I'm a commercially-minded CEO and growth strategist who thrives on building revenue engines from the ground up. My foundation as an M&A banker at Morgan Stanley taught me to see businesses through the lens of strategic value creation - a perspective that has shaped every partnership and growth strategy I've built since. Over my career, I've scaled multiple companies from zero to millions of users through a combination of organic growth strategies and strategic partnership development. What sets me apart is my ability to structure partnerships that create measurable impact on growth - a skill honed through years of analyzing what drives real business value in M&A transactions. Currently leading SkinSAFE, where I've built an integrated commercial platform serving consumers, healthcare professionals, major retail partners like CVS and CPG brands like Church & Dwight & J&J. What I'm most proud of is creating our Trusted Choice program from scratch - it's now a global partnership platform that demonstrates how strategic relationships can drive sustainable growth while delivering real value to all stakeholders. My approach to commercial strategy is relationship-first, but grounded in rigorous value analysis. I've negotiated hundreds of partnerships across my career because I understand how to identify, structure, and measure the strategic value each partnership brings to growth. The key is not only being able to bring partners to the table, but once we agree, I create a structure for the partnership to thrive together. Whether it's a Fortune 500 company or a startup, I focus on creating win-win structures that scale and deliver quantifiable results. I'm equally comfortable driving revenue growth hands-on or building and leading teams to scale commercial efforts. I can carry the full commercial load as a solo operator or architect scalable processes and mentor teams to execute across multiple channels and partnerships. I'm drawn to complex commercial challenges - businesses that need to balance multiple revenue streams, navigate different customer segments, or build new market categories. I particularly enjoy working with companies in healthcare, fintech, consumer products, SaaS and technology where trust and relationships are paramount to commercial success. As a fractional executive, I bring not just commercial strategy but also the operational experience of having built and scaled teams, raised capital, and delivered successful exits. My M&A background gives me a unique lens on what makes companies valuable and scalable.