• Owned the Global Brand Commercial Strategy of DulcoLax. • Designed strategy, conducted workshops and obtained local commitment that unlocked new pack opportunities – (for 9M Euros in a three - year period for 8 European countries), and pricing opportunities (for 2.7M Euros for 7 European countries in a two - year period). • Designed the first standardized Season Campaign, "Summer 2025", based on undiscovered insights, implemented in 9 countries of Europe by getting the commitment of two multicountry Trade & Shopper Directors. • Adapted the OBPPC Methodology to the healthcare industry, achieving to be implemented as the Global tool for finding Price Pack Architecture opportunities.

• Led the HCP GTM Evolution Model for the Mexico Zone, for Medical Representatives, redesigning the scope of Brands, specialties and doctors to be visited, gaining efficiencies of 50%. • Secured to embed the Sanofi Way of Selling (commercial model) by aiding the implementation for Global and Local Brands in 4 countries of Europe. • Led the countries of the Region in improving Sustainability at the POS, by cocreating the POS Materials Sustainable Catalogue, creating savings for 10M Euros.

• Designed the blueprints for the commercial processes of Channel Segmentation, Customer Segmentation, Shopper Profiles, Category Vision, Channel Insights and Joint Value Creation Model for the LATAM Region. • Led the 4 Zones of the Region in the generation of their strategy of Segmentation and Prioritization of Channels, Customers and Shoppers. In collaboration with the countries' General Managers and Commercial Directors helped in the design and implementation of the commercial corporate structure for Brazil and Colombia to align with the segmentation. • Led the countries of the Region in the implementation of the Joint Value Creation Model, which was used as a tool for the JBPs .

• Led the team of KAMs and KAEs of the Coca - Cola System in the commercial management of the key accounts of Chedraui, Circle K and Costco. Coordinating the effort of 7 different Bottlers while directly negotiating with the customers' Buyers and Commercial Directors.

• Led the generation of insights for design guidelines for Portfolio, Promotions and Prices for the Traditional Trade, Modern Trade (Regional SSS & Convenience Stores), Regional OP Key Accounts and Emerging Channels. • Led the generation of insights for design, ideal location and coexistence of Points of Execution and Communication Materials at point of sales for the Traditional Trade, Modern Trade, Regional OP KA and Emerging Channels.

• Designed and implemented the Key Accounts Management Model in the Mexico, Latin Center, and Mercosur Divisions. • Designed technological enablers to support the Key Accounts Management Model.

• Documented, shared and helped in implementation of commercial best practices for Key Accounts between the Mexico, Latin Center and Mercosur Divisions.

Insights into Action:, Price Pack Architecture: Designed strategy to unlock commercial opportunities for DulcoLax for price increase and new packs in 8 countries, generating incremental revenue worth of 12M Euros; implementing the OBBPC Methodology as a global tool for Price Pack Architecture., Designed the first standardized Seasonal Campaign, "Summer 2025", implemented in 9 countries of Europe. Achieving the historical share of sales record for Poland in the first month of execution., and won an award, the Coca - Cola Walmart International Team for best CATMAN team in the world.