− Own full commercial strategy for the Middle East, combining sales, pricing, market development and partnership building to grow Vitalhub’s footprint across UAE, Saudi, Bahrain, Jordan and wider territories. − Design and implement high-impact go-to-market plans for 20+ digital health and tech solutions, shaping pricing, product mix and service models to drive long-term profitability. − Lead and mentor a cross-functional team of nine across sales, marketing and operations to deliver unified customer engagement and operational excellence. − Develop strategic partnerships with government entities (e.g. DoH, DHA) and C-suite decision makers, negotiating multi-million-dollar contracts and joint initiatives. − Use market intelligence and CRM analytics to refine pipeline strategy, forecast revenue and allocate resources effectively. − Provide senior-level insights to the Board, aligning regional commercial priorities with global corporate objectives and regulatory expectations. − Align finance, legal and operations with the regional sales agenda by setting profitability targets, shaping contract terms, and overseeing compliance requirements to ensure sustainable growth across all Middle East territories. − Champion digital transformation in healthcare delivery, leveraging innovative solutions to enhance outcomes and operational efficiency. − Shape pricing, partnerships and go-to-market plans to maximise profitability and position Vitalhub as a trusted partner across the region.