• Co-lead governance, programs, and yearly priorities of the IGDA, supporting the Chair and representing the association to partners and media. • Oversee committees on credits, worker rights, and ethical tech use. • Guide global advocacy and industry partnerships for the largest nonprofit serving game developers worldwide.

• Founded consultancy to support indie and AAA teams in culturalization, narrative audits, and global communications. • Provide development support with focus on representation, localization strategy, and community insight. • Leading creative direction on The Arab League of Misfits, a folklore-inspired, satirical card battler developed with a SWANA-majority team.

• Released 3 titles including Mini City Mayhem and NeoDuel: Backpack Monsters, both well received critically. • Built milestone frameworks with developers, tracked deliverables, and managed risks proactively. • Oversaw DLC and live support post-launch, ensuring ongoing player engagement and quality updates. • Managed first-party submissions and compliance across multiple platform partners.

• Oversaw go-to-market communications for 5+ launches including Pokémon GO in Turkey and World of Tanks Blitz for the Arabic world. • Managed PR, influencer, and localization teams across 12 languages, cutting translation cycles by ~30%. • Partnered with global publishers (Niantic, NetEase, Wargaming) to expand reach and adapt culturally relevant campaigns.

• Directed communications for Russia, India, Middle East & Africa – one of Blizzard’s fastest growing territories. • Credited on 23+ shipped titles including Overwatch, World of Warcraft, and Call of Duty. • Managed 12 internal and outsourced reports, integrating PR, social, and community campaigns. • Oversaw Arabic and Turkish localization for game and marketing content, ensuring compliance with local rating boards.

• Directed campaigns for Activision Blizzard, Ubisoft, EA, and Warner Bros across MENA. • Produced 200+ esports and gaming events for clients including EA Sports, Coca-Cola, and NVIDIA. • Won 10+ industry awards including multiple Dubai Lynx and Effie MENA Awards.