Technology, Information and Media
Active

Elena K

Jurisdiction

France

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Head of sales
2024 - 2025

At Palabra.ai, I lead global sales and partnerships for our real-time speech-to-speech translation API, designed for media, broadcasting, and streaming industries. Key contributions: Driving go-to-market strategy in Europe, MENA, and the US Building relationships with major broadcasters, streaming platforms, and event organizers Developing scalable sales processes and outreach strategies (multi-touch campaigns, Human Touch Method) Supporting product-market fit through direct client feedback and early partnerships Positioning Palabra.ai with media leaders as the go-to solution for breaking language barriers in live contentAt Palabra.ai, I lead global sales and partnerships for our real-time speech-to-speech translation API, designed for media, broadcasting, and streaming industries. Key contributions: Driving go-to-market strategy in Europe, MENA, and the US Building relationships with major broadcasters, streaming platforms, and event organizers Developing scalable sales processes and outreach strategies (multi-touch campaigns, Human Touch Method) Supporting product-market fit through direct client feedback and early partnerships Positioning Palabra.ai with media leaders as the go-to solution for breaking language barriers in live content

Chief Commercial Officer
2021 - 2022

The largest Russian private media holding with international channel assets as Disney channel, network of radio stations and digital outdoor. Increased the number of direct clients by 15% Designed and implemented consistent ways to manage the sales process Launched digital sales, cross-platform projects from scratch Increased contract average check by 7% Explored new strategic opportunities to inform the business roadmap Actualized the structure and motivation system Implemented СRM system in the work of each employee Managing day-to-day sales process control Modernized marketing policy and discount system Worked out new forms of monetization (revenue share, media-for-equity) as anti-crisis measure

Chief Commercial Director
2015 - 2021

Skills

Core skills0
Languages3

Languages

English
Russian
French