Hospitals and Health Care
Manufacturing
Technology, Information and Media
Active

Peter Witke

Senior Executive in Sales and International Business Development

Jurisdiction

Netherlands

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Co Founder and President of Board of Directors
2020 - Present

Support building and guiding CEO in expanding high tech Medical Device manufacturing

Chief Commercial Officicer
2020 - 2025

 Responsible for ALL related to commercialization processes (Corporate Strategy, Sales, Marketing (branding), Marketing communication) on a Global scale.  Achieved revenue growth at 35% overall in 2021; 9,8% in 2022; 175% in 2023 (after some 2022 objectives were delayed due to local regulatory issues), 29% in 2024. YOY revenue growth of 350% in 4 years.  Entry into major markets USA and Japan projected for 2025 , after regulatory submissions mid- 2025.

Head of Global Sales
2018 - 2020

 Directed 35 distributor territories worldwide.  Achieved double digit growth at 39% in Europe, 28% in Asia, and 16% in EMEA region within first year after company faced negative results in previous years.  Reduced 40% expenses in stocking consignment inventory with distributors.

International Markets Manager
2013 - 2017

 Led international territory business development initiatives in Nordic European region, Near & Middle East, Canada, India, Czech Republic, and Slovakia  Recognized as a consecutive over-performer, accomplishing double-digit growth on revenue, budget and prior-year results.  Accomplished consecutive revenue growth up to $8.5 million after four years, stemming from personally initiated major reorganization initiatives in several global territories.

Business Development Manager
2012 - 2013

 Directed the professional development of the sales team, managing education, training, and support  Accomplished 15% growth for total revenue of $8 million within only one year.

Vice President EMEA
2007 - 2012

 Directed EMEA region with $10 million P&L responsibility  Achieved 25% growth every year, generating over $10 million in revenue, in collaboration with both direct teams and local distribution partners

Business Development & Sales Manager
2005 - 2005

 Transformed former traditional sales structure focusing on hospital organizations in new structure focusing on end users  Despite growth of 25% revenue in relatively short time, company went bankrupt because of previously existing financial issues.

Sulzer Medica
1995 - 2005

 Led all sales and marketing activities, coaching 15 direct reports including sales representatives and product managers  Grew sales revenue, from $800,000 to $25 million, in eight years through extending to over 50 key accounts and negotiating major contracts and product implementations.

Education

Degree of physical Therapyuniversity of applied sciences
1985 - 1989

Skills

Core skills0
Languages3

Languages

English
Dutch
German