Hello, I'm Peter Witke.

Details

Professional CategorySales & Business Development
Location
Years of Relevant Experience20+ years
Seniority LevelC-Suite
Consulting Rate (Hourly)300

Headline

Senior Executive in Sales and International Business Development

Experience

Co Founder and President of Board of Directors

Additive SurgicalJuly 2020 - CurrentSupport building and guiding CEO in expanding high tech Medical Device manufacturing

Chief Commercial Officicer

Tsunami Medical Srl / Tsunami Medical Trading DMCCJuly 2020 - July 2025  Responsible for ALL related to commercialization processes (Corporate Strategy, Sales, Marketing (branding), Marketing communication) on a Global scale.  Achieved revenue growth at 35% overall in 2021; 9,8% in 2022; 175% in 2023 (after some 2022 objectives were delayed due to local regulatory issues), 29% in 2024. YOY revenue growth of 350% in 4 years.  Entry into major markets USA and Japan projected for 2025 , after regulatory submissions mid- 2025.

Head of Global Sales

Signus Medizintechnik GmbHApril 2018 - July 2020  Directed 35 distributor territories worldwide.  Achieved double digit growth at 39% in Europe, 28% in Asia, and 16% in EMEA region within first year after company faced negative results in previous years.  Reduced 40% expenses in stocking consignment inventory with distributors.

International Markets Manager

K2M IncMarch 2013 - December 2017 Led international territory business development initiatives in Nordic European region, Near & Middle East, Canada, India, Czech Republic, and Slovakia  Recognized as a consecutive over-performer, accomplishing double-digit growth on revenue, budget and prior-year results.  Accomplished consecutive revenue growth up to $8.5 million after four years, stemming from personally initiated major reorganization initiatives in several global territories.

Business Development Manager

Mathyss Medical March 2012 - March 2013 Directed the professional development of the sales team, managing education, training, and support  Accomplished 15% growth for total revenue of $8 million within only one year.

Vice President EMEA

Pioneer SurgicalFebruary 2007 - March 2012 Directed EMEA region with $10 million P&L responsibility  Achieved 25% growth every year, generating over $10 million in revenue, in collaboration with both direct teams and local distribution partners

Business Development & Sales Manager

RX MedicalMarch 2005 - December 2005 Transformed former traditional sales structure focusing on hospital organizations in new structure focusing on end users  Despite growth of 25% revenue in relatively short time, company went bankrupt because of previously existing financial issues.

Sulzer Medica

Sulzer Medica - Zimmer inc.December 1995 - March 2005 Led all sales and marketing activities, coaching 15 direct reports including sales representatives and product managers  Grew sales revenue, from $800,000 to $25 million, in eight years through extending to over 50 key accounts and negotiating major contracts and product implementations.

Industry

Hospitals and Health Care
Manufacturing
Technology, Information and Media

Specific Jurisdictions That I'm Qualified In or Can Cover

Netherlands: Utrecht

Language(s)

English
Dutch
German

Education

university of applied sciences

Degreephysical TherapyJuly 1985 - April 1989

I am interested in

Professional / Business Networking
Career Opportunities