Hired as founding member of the Data & Analytics organization and built the company’s first enterprise data platform (Airbyte/FiveTran, Snowflake, Coalesce, Tableau). Defined enterprise data strategy and roadmap with executive leadership, aligning 5+ departments around common KPIs and analytics goals. Designed and developed master data models and advanced Tableau dashboards serving 200+ users, enabling self-service analytics and reducing ad-hoc report requests by 50%. Automated financial data processing pipelines, eliminating 20+ hours of manual work weekly and improving data accuracy. Developed advanced athlete insurance cost data model, saving the business $1M annually Built and managed a team of 4 data/analytics engineers; established data governance and performance standards.