Lead and manage web development projects for Apple Marketing Communication team, driving strategic initiatives to deliver innovative in-store digital experiences for users Define Apple New Product Introduction (NPI) product scope, roadmap, timeline, and milestone for cross-functional teams. Align team goals and deliverables throughout the product lifecycle to meet stakeholders expectations Successfully launched in-store web and application-based digital experiences for Apple products worldwide since 2024 Oversee and manage project resource allocation, KPIs, ROIs, and scope creep ensure product success. Prioritize workloads to optimize resource sharing across multiple Line of Business (LOB) Collaborate with business analysts and creative teams to create proposal decks and lead presentations showcasing to showcase the latest product experiences Proactively identify risks and develop mitigation plans across all phases, including exploration, product development, localization, launch, and post-launch. Define, negotiate, implement, and monitor quality standards for all deliverables Facilitate in internal meetings to minimize risks during development. Work closely with creative teams, editors, content team, developers, and geo team to ensure product quality and timely delivery Serve as the primary contact for stakeholders, effectively communicating client insights and objectives to drive the product

Contributed to the development and continuous enhancement of Vitu software solutions, specifically tailored to fulfill the diverse requirements of the Department of Motor Vehicles on a national scale Led comprehensive initiatives focused on supporting both the Department of Motor Vehicles and vehicle dealerships simultaneously Took ownership of two Vitu software products and actively worked to enhance these products to better serve our clients Achieved a 7% increase in product revenue this year and ensured the stability of newly launched products Successfully launched 10 initiatives into production within a year while maintaining operational stability. Participated in live debug sessions and provide feedback across multiple teams Effectively communicated with technical and non-technical stakeholders for all product updates and progress Collaborated with internal teams including engineering, product, marketing, and customer experience, to gather business requirements and outline new initiatives for the products Compiled accurate data, research, revenue projections to further develop detailed functional specifications, project/release plans, roadmaps, and budget for new initiatives Managed documentation of requirements, mapped milestones, prioritized tasks, and communicated product progress using software such as Jira, Confluence, Slack, and Monday Reviewed and re-forecasted quarterly budgets with stakeholders, ensuring both products remained within expected budget constraints while enhancing their quality Promptly identified and communicated risks with internal teams to provide excellent services to Vitu customers

Supervised in developing strategic projects with design and engineering teams to deliver innovative products for multiple Fortune 500 clients Led and oversaw application software, mobile game, and eCommerce website projects with internal teams using Agile and Waterfall practices. Generated stories in Confluence and Jira to assist the engineering teams during the development stage Developed comprehensive product requirement documents for product features. Conducted data and metric analysis to minimize risks during the pre-launch phase Acted as the main point of contact for project partners and stakeholders for both pre and post-launch phases. Conducted retrospective meetings and daily stand-ups to enhance team workflows and processes Managed the entire product lifecycle, from onboarding new customers to maintaining post-released products, including iOS/Android applications, software websites, project proposals, and UI/UX designs Utilized task management tools, including Jira, Airtable, Notion, and Slack, for workflow optimization, task management, and documentation of project communications Provided quality assurance testing for applications on mobile devices and tablets to minimize errors before production release. Ensured development teams effectively delivered products in a timely manner and resolved any issues with clients during and after the launch period