• Developed and managed lead generation pipeline for cloud solutions, increasing qualified leads by 30% through account-based marketing strategies and nurturing campaigns • Organised trade shows and roundtable events across Europe, with channel partners to expand visibility and boost pipeline acceleration • Delivered pre-sales support through data-driven insights and content, contributing to €500K+ in closed deals • Executed integrated campaigns via email automation, webinars, PR, and content marketing to strengthen client engagement • Managed partnerships with AWS, Azure, and key vendors to launch joint marketing initiatives and secure co-funding for demand- generation campaigns

• Executed outbound campaigns via LinkedIn and email tools, boosting lead generation by 40% • Identified new opportunities for cross-selling and upselling through enhanced customer profiling strategies • Created event content that drove 500+ signups by optimising segmentation and journey mapping