•Leading multi-client content and campaign strategies across B2B tech brands transforming content into high-performing inbound and outbound assets. •Bringing new ideas on lead generation, direct outreach through LinkedIn, blog campaigns whilst repurposing creative assets shared by clients. •Streamlining projects across the business with reporting via Notion dashboards and Excel. •Leveraging AI tools (Gamma AI, Claude AI, Canva AI, ChatGPT, Perplexity) and automation platforms (Apollo) for lead enrichment outreach.

•Coordinated brand presence at industry events including RSA, Black Hat, DevOps conferences AWS Summits and Microsoft Ignite managing sponsor relationships, event organizer partnerships and support on speaker collateral, enabling author thought leadership. •Led targeted engagement via Sales Navigator with technical decision-makers including CTO’s, founders and C-Level executives at top technology companies and enterprises into business value. •Engaged directly with event attendees, sponsors and organizers to build partnerships, identify collaboration opportunities and strengthen brand positioning. •Developed strategic partnerships with technology companies and top-tier industry influencers globally driving adoption and record-breaking revenue through relationship-led growth strategies. •Designed multi-channel storytelling frameworks and digital assets within the brand to support vertical growth that delivered engagement growth with authentic, creator-led content for various books, events and webinars. •Built brand community presence with lead generation targeting founders, C-level, technology companies, large enterprises with engagement via GitHub, LinkedIn, Slack and Discord. •Managed author-led business that consistently met revenue targets for business units such as Cybersecurity, Network Security, Web-Development and Cloud & AI, creating a comprehensive brand playbook that was adopted organization-wide. •Worked closely with design, product development, sales & trade, technical writers to ensure alignment of messaging and strategy.