Manufacturing
Professional Services
Transportation, Logistics, Supply Chain and Storage
Technology, Information and Media
Active

William Choi

Chief Product Officer | AI & Product Strategy Leader | Scaling Global Innovation & Transformation

Jurisdiction

Australia | China | Germany | New Zealand | South Korea | United Kingdom | United States | Vietnam

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Director/Chief Product Officer, R&D and Product Strategy Centre
2023 - Present

• Directed 200+ global R&D and product strategy professionals, delivering EV and smart mobility programs while ensuring regulatory compliance and APAC dealer network alignment. • Led product planning, lifecycle governance, P&L oversight, and government fleet partnerships, scaling revenue streams beyond $100M through executive stakeholder engagement. • Developed and executed long-term technology strategy, product vision, and roadmap for global EV, mobility, and autonomous platforms supporting scalable market expansion initiatives. • Defined and implemented market entry, product, and service strategies for EV manufacturing, including dealer technical training, regulatory compliance, and operational readiness. • Managed $500M+ P&L, board reporting, and governance, driving workforce transformation, high-value program delivery, and sustainable outcomes across multiple APJ and global regions.

General Manager, Product Development Centre
2017 - 2023

• Managed end-to-end pre-program, market research, industry trend analysis, benchmarking for Body-on-Frame EV platforms, driving strategic planning, market entry, APJ regional expansion. • Established manufacturing operations with China JVs, scaling $60M+ production capacity, while implementing financial governance, cross-functional operational alignment frameworks globally. • Delivered Ranger autonomous vehicle programs, integrating hardware-software systems, digital workforce solutions, fleet operations for mining, energy, defence sector deployments globally. • Served as technology SME, improving engineering process efficiency by 50% through innovation, digital optimization, and developing education, training, learning-focused initiatives.

Manager, Product Planning and Strategy
2014 - 2017

• Defined and executed APAC product strategies, leveraging market research, customer insights, competitive analysis, industry trends to drive EV adoption, growth, regional competitiveness. • Partnered with China JVs and enterprise stakeholders, establishing manufacturing, supplier ecosystems, digital workforce solutions, efficiently scaling $50M+ production capacity globally. • Led national EV charging infrastructure, fleet management, energy monitoring, and government collaboration programs achieving decarbonization, sustainable mobility objectives across APAC. • Built, mentored, and developed 30+ engineering SMEs, enhancing operational excellence, knowledge transfer and learning-focused product development programs across multiple sites.

Manager, Vehicle Architecture & Ergonomics (HMI, UX)
2005 - 2014

• Delivered 12 top-hats and 8 platforms, Ford Ranger Pick-up truck and Everest, driving customer satisfaction, enabling faster market entry, and supporting APAC growth and market expansion. • Oversaw multiple plant launches and lifecycle strategies, delivering $500M in savings through lean sustainable manufacturing practices, cost optimisation, and increasing company revenue. • Established APAC joint ventures and prototype facilities as SME strengthening supply chain resilience, risk management and transparent delivery of strategic manufacturing objectives.

Senior Engineer, Powertrain Engineering
1999 - 2005

• Total Engineering management delivered for all I4 petrol engine Integration and Installation. • Delivered Volvo I5 engine market exit strategy, reduce complexity, achieved product cost saving.

Supervisor, Vehicle Architecture & Ergonomics (HMI, UX)
1992 - 1999

• Directed programs, while ensuring strategy, compliance, and stakeholder alignment globally. • Developed heavy-duty truck strategies using benchmarking, research, and strategic concepts.

Education

Degree of Mechanical EngineeringCHUNGBUK National University
1987 - 1993
Diploma of Architecture of Complex Systems EngineeringMassachusetts Institute of Technology
2018 - 2019
Diploma of ChatGPT - In-depth AI Training and Skill Development Coursiv AI learning platform
2024 - 2025

Skills

Core skills10
Languages2

Skills

Fractional Chief Product Officer
Product Strategy & Roadmap Design
AI & Data-Driven Product Innovation
Digital & Operational Transformation
Cross-Functional Leadership Team Scaling
P&L and Portfolio Management
Strategy Development & Transformation
Customer Discovery & UX Strategy
Global Market Expansion
Stakeholder & Investor Engagement

Languages

English
Korean

Services