Hello, I'm William Choi.
Details
- Professional CategoryProduct
- Location
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)500
Headline
Chief Product Officer | AI & Product Strategy Leader | Scaling Global Innovation & Transformation
Experience
Director/Chief Product Officer, R&D and Product Strategy Centre
VinFast - EV & Mobility Startup OEMNovember 2023 - Current• Directed 200+ global R&D and product strategy professionals, delivering EV and smart mobility programs while ensuring regulatory compliance and APAC dealer network alignment.
• Led product planning, lifecycle governance, P&L oversight, and government fleet partnerships, scaling revenue streams beyond $100M through executive stakeholder engagement.
• Developed and executed long-term technology strategy, product vision, and roadmap for global EV, mobility, and autonomous platforms supporting scalable market expansion initiatives.
• Defined and implemented market entry, product, and service strategies for EV manufacturing, including dealer technical training, regulatory compliance, and operational readiness.
• Managed $500M+ P&L, board reporting, and governance, driving workforce transformation, high-value program delivery, and sustainable outcomes across multiple APJ and global regions.
General Manager, Product Development Centre
Ford Motor Company of AustraliaDecember 2017 - August 2023• Managed end-to-end pre-program, market research, industry trend analysis, benchmarking for Body-on-Frame EV platforms, driving strategic planning, market entry, APJ regional expansion.
• Established manufacturing operations with China JVs, scaling $60M+ production capacity, while implementing financial governance, cross-functional operational alignment frameworks globally.
• Delivered Ranger autonomous vehicle programs, integrating hardware-software systems, digital workforce solutions, fleet operations for mining, energy, defence sector deployments globally.
• Served as technology SME, improving engineering process efficiency by 50% through innovation, digital optimization, and developing education, training, learning-focused initiatives.
Manager, Product Planning and Strategy
Ford Motor Company of ChinaDecember 2014 - December 2017• Defined and executed APAC product strategies, leveraging market research, customer insights, competitive analysis, industry trends to drive EV adoption, growth, regional competitiveness.
• Partnered with China JVs and enterprise stakeholders, establishing manufacturing, supplier ecosystems, digital workforce solutions, efficiently scaling $50M+ production capacity globally.
• Led national EV charging infrastructure, fleet management, energy monitoring, and government collaboration programs achieving decarbonization, sustainable mobility objectives across APAC.
• Built, mentored, and developed 30+ engineering SMEs, enhancing operational excellence, knowledge transfer and learning-focused product development programs across multiple sites.
Manager, Vehicle Architecture & Ergonomics (HMI, UX)
Ford Motor Company of AustraliaDecember 2005 - December 2014• Delivered 12 top-hats and 8 platforms, Ford Ranger Pick-up truck and Everest, driving customer satisfaction, enabling faster market entry, and supporting APAC growth and market expansion.
• Oversaw multiple plant launches and lifecycle strategies, delivering $500M in savings through lean sustainable manufacturing practices, cost optimisation, and increasing company revenue.
• Established APAC joint ventures and prototype facilities as SME strengthening supply chain resilience, risk management and transparent delivery of strategic manufacturing objectives.
Senior Engineer, Powertrain Engineering
Ford Motor Company of GermanyDecember 1999 - December 2005• Total Engineering management delivered for all I4 petrol engine Integration and Installation.
• Delivered Volvo I5 engine market exit strategy, reduce complexity, achieved product cost saving.
Supervisor, Vehicle Architecture & Ergonomics (HMI, UX)
General MotorsDecember 1992 - December 1999• Directed programs, while ensuring strategy, compliance, and stakeholder alignment globally.
• Developed heavy-duty truck strategies using benchmarking, research, and strategic concepts.
Industry
- Manufacturing
- Professional Services
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
Specific Jurisdictions That I'm Qualified In or Can Cover
Australia
China
Germany
New Zealand
South Korea
United Kingdom
United States
Vietnam
Language(s)
- English
- Korean
Education
CHUNGBUK National University
DegreeMechanical EngineeringJanuary 1987 - January 1993
Massachusetts Institute of Technology
DiplomaArchitecture of Complex Systems EngineeringJuly 2018 - July 2019
Coursiv AI learning platform
DiplomaChatGPT - In-depth AI Training and Skill Development December 2024 - March 2025
Your Skills
Fractional Chief Product OfficerProduct Strategy & Roadmap DesignAI & Data-Driven Product InnovationDigital & Operational TransformationCross-Functional Leadership Team ScalingP&L and Portfolio ManagementStrategy Development & TransformationCustomer Discovery & UX StrategyGlobal Market ExpansionStakeholder & Investor Engagement
Professional Interests
Fractional Executive LeadershipAI & Machine Learning ApplicationsProduct Strategy & Portfolio ManagementDigital TransformationMobility EcosystemsCross-Functional Team EnablementGo-to-Market Strategy & Market ExpansionStartup & Scale-Up Advisory
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise