Responsible for developing and implementing strategic marketing and product portfolio management across the GIGAS Group's B2B markets (Spain, Portugal, Ireland, LATAM). Focused on Cloud, Cybersecurity, and Telco segments, I led the strategy for next-generation solutions and partnered cross-functionally to launch innovative, customer-driven offers that anticipated market trends and drove B2B growth.

Led the strategic development and execution of marketing and commercial initiatives across TV, Internet, Fixed Voice, and Mobile services. Oversaw Sales to ensure alignment between brand strategy, customer acquisition, and revenue growth. Focused on differentiation through value, simplicity, and customer-centric innovation, connecting marketing, sales, and customer care around growth and agility in a highly competitive market.

Shaped and executed the marketing strategy for IT products and services, successfully building brand value and market relevance. Developed integrated marketing plans aligned with business goals, supporting new product development and identifying growth opportunities

Managed and optimized telco operations, focusing on fixed-mobile convergence and end-to-end service delivery. Successfully oversaw the integration of OPTIMUS and NOVIS units, aligning provisioning and support processes. Drove performance reporting and data-driven improvements in service quality and efficiency.

Led a strategic consulting project for NILZA, a major Brazilian dairy company, driving financial and commercial transformation. Developed a turnaround business plan, and defined a go-to-market strategy. Oversaw Sales, Marketing, and Customer Service, improving execution, customer engagement, and operational alignment.

Led strategy and innovation for iconic youth pastry brands (BOLLYCAO, DOFI, MANHÃZITOS), driving growth through consumer insights, brand positioning, and successful product launches

Managed leading food brands (IZIDORO, DAMATTA, AVIPRONTO), driving innovation, product launches, and category growth through strong marketing plans and performance optimization in partnership with key retail players.

Managed a broad portfolio of RX and OTC medicines, successfully driving brand growth and market strategy. Led the launch of BONAFARMA, developing its marketing plan and training a 30-member sales team, significantly boosting market presence and commercial performance

Managed a portfolio of 12 OTC medicines (HEXTRIL, ACTIFED, CALADRYL), successfully developing and executing marketing plans, brand strategy, and promotional initiatives. Also contributed to the restructuring of the OTC division, realigning the portfolio to better meet market and consumer needs.