Hello, I'm Jorge Rodrigues.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience15-20 years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)100
Headline
Consultant | Marketing & Management Expert | Telecom, Cloud & Cybersecurity | Food & Pharma | B2B & B2C Growth
Experience
CHIEF STRATEGIC MARKETING & PRODUCT OFFICER
GIGAS Holding & ONI Telecom (Madrid & Lisbon)August 2020 - March 2025Responsible for developing and implementing strategic marketing and product portfolio management across the GIGAS Group's B2B markets (Spain, Portugal, Ireland, LATAM). Focused on Cloud, Cybersecurity, and Telco segments, I led the strategy for next-generation solutions and partnered cross-functionally to launch innovative, customer-driven offers that anticipated market trends and drove B2B growth.
CHIEF MARKETING & SALES OFFICER
NOWO Communications (Lisbon)August 2010 - July 2020Led the strategic development and execution of marketing and commercial initiatives across TV, Internet, Fixed Voice, and Mobile services. Oversaw Sales to ensure alignment between brand strategy, customer acquisition, and revenue growth. Focused on differentiation through value, simplicity, and customer-centric innovation, connecting marketing, sales, and customer care around growth and agility in a highly competitive market.
MARKETING MANAGER
BIZDIRECT (Lisbon)February 2010 - July 2010Shaped and executed the marketing strategy for IT products and services, successfully building brand value and market relevance. Developed integrated marketing plans aligned with business goals, supporting new product development and identifying growth opportunities
MARKETING MANAGER
OPTIMUS (Lisbon & Oporto)June 2005 - January 2010Managed and optimized telco operations, focusing on fixed-mobile convergence and end-to-end service delivery. Successfully oversaw the integration of OPTIMUS and NOVIS units, aligning provisioning and support processes. Drove performance reporting and data-driven improvements in service quality and efficiency.
CONSULTANT
Latin American Equity Partners (S. Paulo, Brazil)September 2004 - March 2005Led a strategic consulting project for NILZA, a major Brazilian dairy company, driving financial and commercial transformation. Developed a turnaround business plan, and defined a go-to-market strategy. Oversaw Sales, Marketing, and Customer Service, improving execution, customer engagement, and operational alignment.
SENIOR BRAND MANAGER
PANRICO (Lisbon)March 2001 - August 2004Led strategy and innovation for iconic youth pastry brands (BOLLYCAO, DOFI, MANHÃZITOS), driving growth through consumer insights, brand positioning, and successful product launches
TRADE MARKETING MANAGER
SAPROPOR (Lisbon)August 1999 - March 2001Managed leading food brands (IZIDORO, DAMATTA, AVIPRONTO), driving innovation, product launches, and category growth through strong marketing plans and performance optimization in partnership with key retail players.
PRODUCT MANAGER
JABA FARMACÊUTICA (Sintra)April 1997 - August 1999Managed a broad portfolio of RX and OTC medicines, successfully driving brand growth and market strategy. Led the launch of BONAFARMA, developing its marketing plan and training a 30-member sales team, significantly boosting market presence and commercial performance
PRODUCT MANAGER
WARNER LAMBERT (Lisbon)January 1996 - March 1997Managed a portfolio of 12 OTC medicines (HEXTRIL, ACTIFED, CALADRYL), successfully developing and executing marketing plans, brand strategy, and promotional initiatives. Also contributed to the restructuring of the OTC division, realigning the portfolio to better meet market and consumer needs.
Industry
- Consumer Services
- Entertainment Providers
- Retail
- Technology, Information and Media
- Utilities
- Wholesale
Specific Jurisdictions That I'm Qualified In or Can Cover
Portugal: Lisbon
Spain
Language(s)
- English
- Portuguese
- Spanish
Education
UNIVERSIDADE CATÓLICA PORTUGUESA
DegreeBUSINESS ADMINSTRATION AND MANAGEMENTAugust 1989 - May 1995
Your Skills
Executive & Board LeadershipEnterprise Strategy & GovernanceP&L OversightStrategic MarketingProduct Portfolio ManagementB2C/B2B Telco, Cloud & CybersecurityGlobal Team LeadershipOrganizational TransformationGo-to-Market StrategyDigital Innovation
Professional Interests
AI, IoT, Smart CitiesCreative problem-solvingFan of strategy games and sportsHyper-Personalization via AI & DataRise of Voice, Chat & Real-Time Channels
I am interested in
- Professional / Business Networking
- Providing Services based on my Expertise