Construction
Education
Real Estate and Equipment Rental Services
Professional Services
Active

Leticia Armendaiz

SEASONED MARKETING CONSULTANT & BUSINESS STRATEGY PROFESSIONAL

Jurisdiction

Mexico

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Sales, Engineering and Marketing Manager
2025 - Present

In my current position, I lead the strategic direction and operational management across the commercial, engineering, and marketing divisions. Oversee end-to-end project development—from design and production to installation—ensuring quality, efficiency, and client satisfaction. Develop and implement business growth strategies, B2B partnerships, and marketing campaigns that strengthen brand positioning in the luxury cabinetry and interior design market. Collaborate with cross-functional teams to optimize processes, drive innovation in product design, and achieve sales and profitability goals.

Independent interior design consultant
2023 - Present

Design and execution of luxury residential and office architectural interior design projects. From conceptual design development to project execution. Budget and contractor supervision and administration, construction supervision, and procurement management.

University Professor
2022 - Present

Designed and delivered engaging, multidisciplinary courses that integrate principles of workplace interior design with innovative business model generation.

Marketing and Business Consultant
2023 - 2025

In this role, I served as a strategic partner to top-level management, providing comprehensive administrative and operational support while also driving business efficiency through targeted process improvements and market research initiatives. This multifaceted role required a balance of meticulous attention to detail, strong analytical capabilities, and an agile approach to problem-solving, ensuring both daily operational excellence and the strategic advancement of business initiatives.

Sales Manager and Creative Director
2019 - 2023

In this position I was directly responsible for all business development strategies and brand positioning, developed and executed the business model for the company integrating innovative commercial strategies for all product categories. Kept up to date on all interior design trends to anticipate and meet customer needs, preferences and expectations to guarantee vibrant customer satisfaction.

Sales Manager
2019 - 2019

As sales team lead for B2B corporate sales in the luxury construction products category, I was responsible for meeting all financial and sales goals established by the Board of Directors and founding partners.

Senior Project Manager
2016 - 2019

As a seasoned Senior Project Manager with a proven track record in orchestrating high-end interior design projects from inception to completion, I was responsible for the development of more that 12 luxury residential projects.

Interior Design Leader
2014 - 2016

Spearheaded the interior design department by setting the creative direction and developing design strategies that align with the firm's architectural standards.

Interior Designer
2013 - 2014

Coordinated project execution and developed comprehensive project documentation.

Education

Degree of Interior DesignUniversidad de Monterrey
2008 - 2013

Skills

Core skills0
Languages3

Languages

English
Spanish
Italian