Hello, I'm Leticia Armendaiz.
Details
- Professional CategoryAdministration & Office Management
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelDirector
- Consulting Rate (Hourly)20
Headline
SEASONED MARKETING CONSULTANT & BUSINESS STRATEGY PROFESSIONAL
Experience
Sales, Engineering and Marketing Manager
Kitchen FactoryMay 2025 - CurrentIn my current position, I lead the strategic direction and operational management across the commercial, engineering, and marketing divisions. Oversee end-to-end project development—from design and production to installation—ensuring quality, efficiency, and client satisfaction. Develop and implement business growth strategies, B2B partnerships, and marketing campaigns that strengthen brand positioning in the luxury cabinetry and interior design market. Collaborate with cross-functional teams to optimize processes, drive innovation in product design, and achieve sales and profitability goals.
Independent interior design consultant
LETICIA ARMENDAIZ INTERIOR DESIGN April 2023 - CurrentDesign and execution of luxury residential and office architectural interior design projects. From conceptual design development to project execution. Budget and contractor supervision and administration, construction supervision, and procurement management.
University Professor
CEDIMOctober 2022 - CurrentDesigned and delivered engaging, multidisciplinary courses that integrate principles of workplace interior design with innovative business model generation.
Marketing and Business Consultant
Versitalia GroupApril 2023 - May 2025In this role, I served as a strategic partner to top-level management, providing comprehensive administrative and operational support while also driving business efficiency through targeted process improvements and market research initiatives. This multifaceted role required a balance of meticulous attention to detail, strong analytical capabilities, and an agile approach to problem-solving, ensuring both daily operational excellence and the strategic advancement of business initiatives.
Sales Manager and Creative Director
TrendivityJuly 2019 - April 2023In this position I was directly responsible for all business development strategies and brand positioning, developed and executed the business model for the company integrating innovative commercial strategies for all product categories. Kept up to date on all interior design trends to anticipate and meet customer needs, preferences and expectations to guarantee vibrant customer satisfaction.
Sales Manager
VersitaliaFebruary 2019 - July 2019As sales team lead for B2B corporate sales in the luxury construction products category, I was responsible for meeting all financial and sales goals established by the Board of Directors and founding partners.
Senior Project Manager
Atrio InterioresJune 2016 - February 2019As a seasoned Senior Project Manager with a proven track record in orchestrating high-end interior design projects from inception to completion, I was responsible for the development of more that 12 luxury residential projects.
Interior Design Leader
Vidal ArquitectosMarch 2014 - June 2016Spearheaded the interior design department by setting the creative direction and developing design strategies that align with the firm's architectural standards.
Interior Designer
IAARQMarch 2013 - February 2014Coordinated project execution and developed comprehensive project documentation.
Industry
- Construction
- Education
- Professional Services
- Real Estate and Equipment Rental Services
Specific Jurisdictions That I'm Qualified In or Can Cover
Mexico: Nuevo León
Language(s)
- English
- Italian
- Spanish
Education
Universidad de Monterrey
DegreeInterior DesignAugust 2008 - December 2013
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise