Leads all aspects of a first-to-market functional beverage company redefining the Mood + Mind category. Oversees sales, marketing, finance, operations, and product development while shaping strategic partnerships and scaling retail growth. • Conceives and launches a science-backed beverage platform designed to elevate mood and cognitive performance. • Expands retail and distribution footprint, creating repeatable go-to-market and velocity frameworks. • Builds organizational infrastructure and a performance-driven culture rooted in transparency and accountability. • Positions E.U.B. as a pioneering voice at the intersection of science, function, and mental performance.