Delivered detailed management reports with key performance indicators (KPIs) to support strategic decisions. Led financial planning and analysis (FP&A) to provide clear visibility into recurring revenue, churn, and unit economics. Developed data-driven insights for pricing strategy, customer acquisition cost (CAC), and lifetime value (LTV) optimization. Built relationships with venture capital, private equity, and strategic investors. Strengthened internal controls, compliance, and audit readiness as the company scaled. Facilitated also the HR/Legal considerations regarding compliance, payroll, and tax structuring in new jurisdictions. Conducted cohort analysis to inform customer retention and upsell strategies. Used financial insights to guide go-to-market investments and operational efficiency. Partnered with the CEO to align financial goals with product roadmap and operational capacity. Acted as key advisor to the CEO and board on financial health, risk management, and strategic opportunities. Sole point of contact for external investors including multiple global private equity firms for agreements in excess of 250m EUR Brokered Merger and Acquisition deals up to 10m EUR including areas such as Argentina, Lithuania and Latvia. Completing partnership agreements with Alliance partners globally Renegotiation of all partner’s contracts following strategic removal of group sales, support and consulting arms. Creation of partner business plans and reviews to ensure stronger commercially driven relationships. Assisting with staff restructuring to allow for increased focus on partner management to include introduction of a new partner program Set up of operations in China including trade agreement deal with local chambers of commerce Developed and oversaw project for integration partner strategy for new business including all contract negotiations Headed all OEM channel partner relationships and closed deals with some key partners driving revenue of 3m EUR per annum.

ACA Chartered Accountants of Ireland