Recruited post-acquisition to lead a high-intensity turnaround of the marketing function. The core mandate: merge two distinct brands (Spacewell and Dexma), unify the commercial tech stack, and rebuild the go-to-market strategy to drive fast, measurable revenue impact. Delivered complete website and CRM merger (Spacewell + Dexma) in under 6 months: 15.7% UX improvement, 14-point GEO + SEO boost Accelerated revenue systems: 8.3% MRR increase and 110% improvement in lead-to-opportunity conversion through process automation and lead qualification overhaul within one quarter Built foundational growth infrastructure: Intent-based Cross-sell Playbooks, AI-powered market research and content creation engines, and cross-functional sales enablement workflows Coached SDR team on AI-driven prospecting, enabling deep account intelligence research and messaging that increased Lead-to-SQL conversion rates

Enterprise SaaS platform for process manufacturing serving Nestlé, TotalEnergies, Bayer, and Huntsman across EMEA and North America. Built pilot ABM program from the ground up: Exceeded Year 1 target of sales-qualified accounts by 53% Scaled ABM program: €1.5M+ pipeline contribution from advertising campaigns alone on pilot programs across EMEA and North America markets Optimized sales velocity: Set up lead and account engagement scoring systems, reducing sales cycle by 137 days Secured 5 enterprise wins with manufacturing leaders (Henkel, W. Grace, Sika, Braskem, Ingevity) through personalized ABM campaigns in one year Built strategy for ABM ad campaigns, driving a 27% increase in conversions and a 128% higher Average Revenue for ad-influenced deals. Designed a highly personalized direct mailer for C-Suite engagement: Process-manufacturing themed Monopoly board game that addressed industry pain points and objection handling in one interactive format Drove ABM strategy execution by influencing a marketing team of 6 (internal and freelance), aligning efforts across Sales and Product without direct reporting lines, and optimizing channel budgets for maximum campaign ROI

A MarTech SaaS scale-up with offices in Belgium and the U.S. Completed rebranding initiative: Built DESelect's identity and brand book for startup-to-scaleup transition, contributing to successful $5.5M seed funding round Developed revenue growth strategy: For organic traffic acquisition, targeted ABM LinkedIn advertising, and affiliate marketing to acquire enterprise accounts Led a team of 5 marketing professionals, creating training programs that improved team marketing skills and campaign execution capabilities Planned and executed a three-stage website renovation: SEO optimization, new branding implementation, and collaboration with a UK agency for complete redesign

Aim training platform for FPS games - Acquired by SteelSeries Drove multi-platform user acquisition: 80% increase in total users (to 9M) and 30% growth in registered users across web, mobile, and Steam Built data-driven SEO/content strategy: Developed keyword research processes and gameplay guides that enhanced traffic and engagement while optimizing ad spend Collaborated with the Product team on user onboarding features that increased new player retention by 23% Coordinated a 4-person marketing team across content, email marketing, and SEO initiatives during the rapid growth phase