Retail
Real Estate and Equipment Rental Services
Wholesale
Technology, Information and Media
Consumer Services
Active
Anna L
Senior CRM, Digital & E-commerce Leader with over 15 years of international experience driving online growth, customer engagement, and brand visibility across global, retail, and consumer markets. Skilled in designing and executing data-driven strategies that connect brands with people, combining analytical precision with creativity and cross-functional leadership to deliver measurable business impact. Proven track record in adapting global CRM and digital frameworks to local market needs, enhancing personalization, lifecycle performance, and long-term loyalty. Passionate about customer experience, storytelling, and transforming insight into sustainable business growth.
Jurisdiction
Italy
Notable Employer
- Marketing Lead at Adevinta (Subito, Infojobs, Automobile.it)
Experience
Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Marketing Lead Notable
2017 - 2025
Lead media and growth marketing across Italy for three major brands, managing an annual €16M+ budget. Define and execute cross-channel strategies integrating digital, CRM, and traditional media. Partner with commercial, data, and product teams to align marketing and business objectives. Drive continuous portfolio growth through brand development and customer retention initiatives. Lead and coach a multidisciplinary team of 5 senior managers (CRM, SEO, Content, Martech, BI). Localize global marketing frameworks to the Italian market, ensuring strong cultural and performance alignment.
Education
Masters of Business Administration and ManagementBocconi University
2001 - 2006
Skills
Core skills10
Languages2
Skills
Growth Strategy
Performance Marketing
CRM
Paid search
SEO
Paid Social
Customer Acquisition
Customer retention
Data Analysis
Brand positioning
Languages
English
Italian