Chief Operating Officer (COO) • Managed a portfolio of 200+ international design brands (e.g., Minotti, Poliform, B&B Italia, Maxalto, Living Divani, Edra), including business development and the launch of exclusive flagship stores for Minotti, Poliform, and B&B Italia. • Doubled the number of retail locations in Portugal and fostered business development in international markets through strategic partnerships. • Directed company-wide functions: Finance, HR, Legal, Logistics, Sales, Product, Procurement, and After-Sales. • Negotiated with international suppliers and business partners, increasing gross margins and supplier performance. • Deployed ERP and business intelligence systems to streamline operations and improve data-driven decision-making. • Supported the evolution of internal governance by aligning operational models with strategic partnerships and scalable growth plans.

April 2021 to June 2022 – Operations Manager Taco Bell Portugal (Ibersol Group SA) • Supported Taco Bell’s growth in Portugal by introducing international standards and adapting operational frameworks to local market conditions. • Owned national P&L responsibility and achieved significant costefficiency gains across the network. • Designed the operational playbook and SOPs used to standardize store performance. • Hired, trained, and led field teams to exceed sales and customer satisfaction KPIs. August 2016 to March 2021 – Operations Coordinator at Ibersol Group SA • Spearheaded the restructuring and performance optimization of the Pasta Caffé brand. • Led competitive analysis and strategic business planning at both the brand and store levels. • Oversaw P&L management and investment prioritization across multiple operational areas. • Formulated and monitored annual budgets to drive financial discipline and accountability. • Extended operational coordination to Miit, Ribs, and Delta Kiosks, ensuring consistent process improvement and team leadership.