Hello, I'm Kevin W Metz.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)500
Headline
Customer-Centric Marketing & Digital Transformation Leader
Experience
VP Marketing, Digital & Analytics
Weissman TheatricalJanuary 2022 - May 2025Led marketing, ecommerce, CX, and technology strategy for a $250M global dancewear brand, spanning DTC and B2B.
● Revamped brand positioning and visual identity to elevate emotional connection with target audiences.
● Restructured integrated marketing plan, expanding media mix, influencer marketing, and lifecycle automation to drive
acquisition and retention.
● Launched personalization via Bloomreach and CDP—yielding a 15–20% lift in conversion and ROI.
● Rebranded Amazon and international channels, resulting in 100% growth on Amazon and 20% lift internationally.
Developed ambassador program, TikTok and Pinterest strategy—raising engagement by 30% and driving social revenue
growth.
● Introduced 3D custom apparel configurator—boosting category revenue by 25% YoY.
● Partnered with a digital agency to optimize paid media, increasing ROAS and new customer acquisition by 10%
VP Omnichannel Marketing & Digital Commerce
Sally Beauty HoldingsJanuary 2020 - January 2022Led marketing transformation across DTC and B2B for Sally Beauty and CosmoProf. Oversaw brand, ecommerce, media,
merchandising, and content.
● Doubled digital revenue from $110M to $240M in one year through site optimization, lifecycle marketing, and omnichannel
strategy.
● Introduced omnichannel fulfillment capabilities—including ship-from-store, BOPIS, and same-day delivery—to enhance CX
and drive conversion.
● Shifted brand messaging to value-led storytelling—improving net margin by 22% and increasing loyalty.
● Relaunched B2B site/app with improved UX and targeted content—boosting conversion from 4% to 5%.
● Introduced content marketing and localized campaigns—adding $5M in Canadian sales.
● Rebuilt Amazon strategy around private label brands, unlocking new profit and media efficiency
Founder & Marketing Experience Consultant
HolistikCXJanuary 2019 - January 2020Advised retailers and DTC brands on brand strategy, customer journey design, and marketing transformation.
● Repositioned brand for an online giftware business—boosting site conversion by 24% and ROAS by 17%.
● Created customer journey maps and CX workflows for a mid-market retailer—improving NPS and campaign prioritization
Chief Marketing & Digital Officer
StullerJanuary 2014 - January 2019Executive owner of brand marketing, digital, ecommerce, and CX for $500M+ jewelry manufacturer and retailer.
● Grew revenue from $351M to $510M via marketing transformation and sales/digital integration.
● Led a full corporate rebrand, shifting to a customer experience–driven messaging architecture.
● Directed multichannel brand campaigns, improving brand perception and engagement.
● Conducted market segmentation to realign messaging with customer needs and guide personalized marketing.
● Achieved 111% lift in ecommerce via SEO, mobile-first UX, and AI-based product recommendations.
● Built a loyalty program (10K+ members, 95% retention); developed lifecycle marketing by behavioral cohort.
● Led trade shows and events to drive brand exposure, education, and stakeholder engagement.
● Directed customer care and call center operations, driving proactive outreach and improving customer retention.
● Managed technology development team to align marketing solutions with business goals and drive innovation.
● Established social media center of excellence—driving 41% engagement growth and 44% social revenue gain.
● Restructured and incentivized sales team—growing field revenue by 50% while reducing costs by 10%.
Industry
- Retail
- Technology, Information and Media
- Wholesale
Specific Jurisdictions That I'm Qualified In or Can Cover
United States
Language(s)
- English
Education
Purdue University
DegreeMechanical Engineering -
Purdue University
MastersAeronautical Engineering -
Purdue University
MastersMBA Marketing -
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise