Professional Services
Active

Jennifer Shifman

Strategic culture and employee experience executive with 20+ years of leadership experience

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Vice President, General Manager
2004 - 2025

Opened and led the regional office of a global experiential marketing agency, scaling to 150+ employees across multiple disciplines while embedding a values-driven, innovative culture. Partnered with C-suite, clients, and cross-functional teams to deliver culture strategies aligned with business objectives and enterprise transformation. Key Achievements: ● Culture & Engagement: Designed and scaled a country-wide mentorship program connecting hundreds of employees with senior leaders; increased engagement, retention, and cross-office collaboration. ● Leadership Development: Directed leadership training, workshops, and succession programs for 150+ employees, enhancing alignment and future-readiness across teams. ● Employee Lifecycle Programs: Built onboarding, recognition, and career development initiatives that improved employee satisfaction and cultural alignment across all phases of the employee journey. ● Change Management: Guided teams through organizational transitions including office relocation and restructuring, aligning performance management, culture strategy, and communication ● Employee Listening: Implemented feedback loops (surveys, workshops, leadership check-ins) that directly informed culture and engagement strategies, resulting in measurable improvements in employee experience. ● Innovation: Introduced AI-enabled tools and digital service innovations to modernize workflows, improve collaboration, and strengthen employee experience delivery. ● Designed and facilitated quarterly and annual strategic planning sessions with global leaders, ensuring cross-time zone alignment, accountability, and measurable outcomes. ● Launched inclusive recognition programs tied to company values and performance, boosting morale and reinforcing culture. ● Spearheaded DEI-driven cultural initiatives that strengthened inclusivity and equity across the organization. ● Partnered with senior leadership to evolve employer branding and culture storytelling strategies, positioning the organization as a people-first, innovation-driven workplace. ● Owned P&L responsibility for regional office, managing operations, resource planning, and strategic growth. ● Led New Business Development cross-functional teams to expand client base ● Directed organizational restructuring, succession planning, and leadership training programs. ● Collaborated on cross-functional transformation projects integrating brand experiences with change communications. ● Created employee enablement programs and internal communications campaigns tied to transformation roadmaps. ● Led coaching and upskilling initiatives that enhanced team capabilities in client service and strategy.

Education

Masters of Business ManagementWebster University
Present

Skills

Core skills0
Languages1

Languages

English