Hello, I'm Jennifer Shifman.
Details
- Professional CategoryHuman Resources, & People Management
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)150
Headline
Strategic culture and employee experience executive with 20+ years of leadership experience
Experience
Vice President, General Manager
George P JohnsonJanuary 2004 - May 2025Opened and led the regional office of a global experiential marketing agency, scaling to 150+ employees across multiple disciplines while embedding a values-driven, innovative culture. Partnered with C-suite, clients, and cross-functional teams to deliver culture strategies aligned with business objectives and enterprise transformation.
Key Achievements:
● Culture & Engagement: Designed and scaled a country-wide mentorship program connecting hundreds of employees with senior leaders; increased engagement, retention, and cross-office collaboration.
● Leadership Development: Directed leadership training, workshops, and succession programs for 150+ employees, enhancing alignment and future-readiness across teams.
● Employee Lifecycle Programs: Built onboarding, recognition, and career development initiatives that improved employee satisfaction and cultural alignment across all phases of the employee journey.
● Change Management: Guided teams through organizational transitions including office relocation and restructuring, aligning performance management, culture strategy, and communication
● Employee Listening: Implemented feedback loops (surveys, workshops, leadership check-ins) that directly informed culture and engagement strategies, resulting in measurable improvements in employee experience.
● Innovation: Introduced AI-enabled tools and digital service innovations to modernize workflows, improve collaboration, and strengthen employee experience delivery.
● Designed and facilitated quarterly and annual strategic planning sessions with global leaders, ensuring cross-time zone alignment, accountability, and measurable outcomes.
● Launched inclusive recognition programs tied to company values and performance, boosting morale and reinforcing culture.
● Spearheaded DEI-driven cultural initiatives that strengthened inclusivity and equity across the organization.
● Partnered with senior leadership to evolve employer branding and culture storytelling strategies, positioning the organization as a people-first, innovation-driven workplace.
● Owned P&L responsibility for regional office, managing operations, resource planning, and strategic growth.
● Led New Business Development cross-functional teams to expand client base
● Directed organizational restructuring, succession planning, and leadership training programs.
● Collaborated on cross-functional transformation projects integrating brand experiences with change communications.
● Created employee enablement programs and internal communications campaigns tied to transformation roadmaps.
● Led coaching and upskilling initiatives that enhanced team capabilities in client service and strategy.
Industry
- Professional Services
Specific Jurisdictions That I'm Qualified In or Can Cover
United States: Texas
Language(s)
- English
Education
Webster University
MastersBusiness Management -
I am interested in
- Professional / Business Networking
- Career Opportunities