Hello, I'm Robert Kernweis.
A collaborative and data-driven marketing leader with 20 years of experience building brands, accelerating growth, and transforming customer experiences. I have led marketing and digital innovation across industries including healthcare, fintech, retail, consumer electronics, and eCommerce—at companies ranging from CVS Health, Staples, Guitar Center and Bose to smaller growth ventures like SurePath Lending, Aspire Financial, and Bulbs.com. Known for blending strategy with execution, I thrive at the intersection of storytelling, technology, and performance. Accomplishments include developing award-winning teams, scaling customer acquisition and retention programs, building omnichannel ecosystems, and modernizing CRM and lifecycle management to drive meaningful, measurable results. At my core, I'm a builder of brands, teams, and momentum. Whether repositioning legacy brands or helping emerging companies break through the clutter, I bring curiosity, empathy, and clear focus to every challenge. A believer in collaboration and culture, always leading with transparency and sense of purpose to galvanize teams and drive results.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience15-20 years
- Seniority LevelExecutive
- Consulting Rate (Hourly)225
Headline
Data-Driven Marketing Leader | Turning Strategy, Analytics & Creativity into Business Impact
Experience
HEAD OF MARKETING / ACTING CMO
CHIEF MARKETING OFFICER
VICE PRESIDENT MARKETING AND ECOMMERCE
STRATEGIC MARKETING CONSULTANT
VICE PRESIDENT, MARKETING AND SALES
DIRECTOR OF MARKETING
DIRECTOR OF MARKETING
SENIOR MARKETING MANAGER
Industry
- Consumer Services
- Financial Services
- Holding Companies
- Hospitals and Health Care
- Professional Services
- Retail
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
Language(s)
- English
Education
Babson College - F.W. Olin School of Business
University of Massachusetts
Professional Membership / Certification
Postgraduate Program in Generative AI for Business Applications, UT Austin, McCombs School of Business
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise