United States
Built the full brand architecture, digital experience, and marketing engine. Reported to the CEO.
Recruited to direct brand, digital marketing, and paid media strategy to drive business unit growth. Reported to the CEO.
Directed B2B and B2C integrated marketing strategies for retail, phone, and online channels, navigating market disruptions caused by COVID. Reported to the CEO.
Fractional CMO and marketing advisor for SMBs in retail, and tech. Developed brand, digital, and growth marketing strategies for B2B and B2C clients.
Led transformational alignment of marketing and sales functions with full P&L responsibility. Reported to the CEO.
Directed retail and digital marketing initiatives across the U.S. for 9,000+ locations.
Led loyalty, personalization, and cross-channel initiatives for SMB and enterprise segments.
Spearheaded Bose’s first digital marketing transformation—modernizing digital channels, elevating customer engagement, and scaling eCommerce performance.
Postgraduate Program in Generative AI for Business Applications, UT Austin, McCombs School of Business