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Hello, I'm Robert Kernweis.

A collaborative and data-driven marketing leader with 20 years of experience building brands​,​ accelerating growth​,​ and transforming customer experiences. I have led marketing and digital innovation across industries including healthcare​,​ fintech​,​ retail​,​ consumer electronics​,​ and eCommerce—at companies ranging from CVS Health​,​ Staples​,​ Guitar Center and Bose to smaller growth ventures like SurePath Lending​,​ Aspire Financial​,​ and Bulbs.com. Known for blending strategy with execution​,​ I thrive at the intersection of storytelling​,​ technology​,​ and performance. Accomplishments include developing award-winning teams​,​ scaling customer acquisition and retention programs​,​ building omnichannel ecosystems​,​ and modernizing CRM and lifecycle management to drive meaningful​,​ measurable results. At my core​,​ I'm a builder of brands​,​ teams​,​ and momentum. Whether repositioning legacy brands or helping emerging companies break through the clutter​,​ I bring curiosity​,​ empathy​,​ and clear focus to every challenge. A believer in collaboration and culture​,​ always leading with transparency and sense of purpose to galvanize teams and drive results.

Details

  • Professional CategoryBrand, Marketing & Communications
  • Location
  • Years of Relevant Experience15-20 years
  • Seniority LevelExecutive
  • Consulting Rate (Hourly)225

Headline

Data-Driven Marketing Leader | Turning Strategy, Analytics & Creativity into Business Impact

Experience

HEAD OF MARKETING / ACTING CMO

Relevant/Notable employerSUREPATH LENDING, LLCMarch 2023 - CurrentBuilt the full brand architecture, digital experience, and marketing engine. Reported to the CEO.

CHIEF MARKETING OFFICER

ASPIRE FINANCIAL, INC. January 2021 - March 2023Recruited to direct brand, digital marketing, and paid media strategy to drive business unit growth. Reported to the CEO.

VICE PRESIDENT MARKETING AND ECOMMERCE

Relevant/Notable employerGUITAR CENTER, MUSIC & ARTS July 2019 - June 2020Directed B2B and B2C integrated marketing strategies for retail, phone, and online channels, navigating market disruptions caused by COVID. Reported to the CEO.

STRATEGIC MARKETING CONSULTANT

RK MARKETING CONSULTING May 2017 - July 2019Fractional CMO and marketing advisor for SMBs in retail, and tech. Developed brand, digital, and growth marketing strategies for B2B and B2C clients.

VICE PRESIDENT, MARKETING AND SALES

Relevant/Notable employerBULBS.COM November 2012 - May 2017Led transformational alignment of marketing and sales functions with full P&L responsibility. Reported to the CEO.

DIRECTOR OF MARKETING

Relevant/Notable employerCVS HEALTH April 2010 - October 2012Directed retail and digital marketing initiatives across the U.S. for 9,000+ locations.

DIRECTOR OF MARKETING

Relevant/Notable employerSTAPLES, INC. May 2006 - April 2010Led loyalty, personalization, and cross-channel initiatives for SMB and enterprise segments.

SENIOR MARKETING MANAGER

Relevant/Notable employerBose Corporation December 2002 - May 2006Spearheaded Bose’s first digital marketing transformation—modernizing digital channels, elevating customer engagement, and scaling eCommerce performance.

Industry

  • Consumer Services
  • Financial Services
  • Holding Companies
  • Hospitals and Health Care
  • Professional Services
  • Retail
  • Technology, Information and Media

Specific Jurisdictions That I'm Qualified In or Can Cover

United States: Texas

Language(s)

  • English

Education

Babson College - F.W. Olin School of Business

MastersMarketing and Business strategyJune 1998 - September 2000

University of Massachusetts

DegreeEconomics -

Professional Membership / Certification

Postgraduate Program in Generative AI for Business Applications, UT Austin, McCombs School of Business

I am interested in

  • Professional / Business Networking
  • Career Opportunities
  • Providing Services based on my Expertise