Retail
Technology, Information and Media
Consumer Services
Financial Services
Professional Services
Hospitals and Health Care
Holding Companies
Active

Robert Kernweis

Data-Driven Marketing Leader | Turning Strategy, Analytics & Creativity into Business Impact

About Me

A collaborative and data-driven marketing leader with 20 years of experience building brands, accelerating growth, and transforming customer experiences. I have led marketing and digital innovation across industries including healthcare, fintech, retail, consumer electronics, and eCommerce—at companies ranging from CVS Health, Staples, Guitar Center and Bose to smaller growth ventures like SurePath Lending, Aspire Financial, and Bulbs.com. Known for blending strategy with execution, I thrive at the intersection of storytelling, technology, and performance. Accomplishments include developing award-winning teams, scaling customer acquisition and retention programs, building omnichannel ecosystems, and modernizing CRM and lifecycle management to drive meaningful, measurable results. At my core, I'm a builder of brands, teams, and momentum. Whether repositioning legacy brands or helping emerging companies break through the clutter, I bring curiosity, empathy, and clear focus to every challenge. A believer in collaboration and culture, always leading with transparency and sense of purpose to galvanize teams and drive results.

Jurisdiction

United States

Notable Employer

  • HEAD OF MARKETING / ACTING CMO at SUREPATH LENDING, LLC
  • VICE PRESIDENT MARKETING AND ECOMMERCE at GUITAR CENTER, MUSIC & ARTS
  • VICE PRESIDENT, MARKETING AND SALES at BULBS.COM
  • DIRECTOR OF MARKETING at CVS HEALTH
  • DIRECTOR OF MARKETING at STAPLES, INC.
  • SENIOR MARKETING MANAGER at Bose Corporation

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
HEAD OF MARKETING / ACTING CMONotable
2023 - Present

Built the full brand architecture, digital experience, and marketing engine. Reported to the CEO.

CHIEF MARKETING OFFICER
2021 - 2023

Recruited to direct brand, digital marketing, and paid media strategy to drive business unit growth. Reported to the CEO.

VICE PRESIDENT MARKETING AND ECOMMERCE Notable
2019 - 2020

Directed B2B and B2C integrated marketing strategies for retail, phone, and online channels, navigating market disruptions caused by COVID. Reported to the CEO.

STRATEGIC MARKETING CONSULTANT
2017 - 2019

Fractional CMO and marketing advisor for SMBs in retail, and tech. Developed brand, digital, and growth marketing strategies for B2B and B2C clients.

VICE PRESIDENT, MARKETING AND SALES Notable
2012 - 2017

Led transformational alignment of marketing and sales functions with full P&L responsibility. Reported to the CEO.

DIRECTOR OF MARKETING Notable
2010 - 2012

Directed retail and digital marketing initiatives across the U.S. for 9,000+ locations.

DIRECTOR OF MARKETING Notable
2006 - 2010

Led loyalty, personalization, and cross-channel initiatives for SMB and enterprise segments.

SENIOR MARKETING MANAGERNotable
2002 - 2006

Spearheaded Bose’s first digital marketing transformation—modernizing digital channels, elevating customer engagement, and scaling eCommerce performance.

Education

Masters of Marketing and Business strategyBabson College - F.W. Olin School of Business
1998 - 2000
Degree of EconomicsUniversity of Massachusetts
Present

Certification

Total Certifications1

Postgraduate Program in Generative AI for Business Applications, UT Austin, McCombs School of Business

Skills

Core skills0
Languages1

Languages

English