Established and scaled the HR Function in the Bulgarian branch, growing the company size by 6x (from 50 to 300+ employees) through strategic recruitment and talent planning. Boosted employer branding by creating awareness of the Apex brand in the local labor market, leading to a 50% increase in inbound job applications. Provided strategic HR consulting to senior management, contributing to a 30% improvement in employee retention over two years. Led the implementation of Workday as a Subject Matter Expert (SME), improving HR operational efficiency by 25%. Collaborated with universities across Bulgaria to develop talent acquisition strategies, resulting in the successful hiring of 20+ graduates annually. Developed and managed an internship program with a 70% conversion rate of interns to full-time employees. Implemented a benefits framework that increased employee satisfaction scores by 15%. Solved complex ER cases, with no litigation or court appeals. Led the change management processes across Bulgaria.