Spearheaded a comprehensive go-to-market strategy that increased qualified lead generation by 30% for a category-defining fintech app/service in the B2B space. Designed and deployed branding, corporate and platform identity, and messaging to position the company as a category leader and creator in “SaaS spend intelligence.” Managed and upskilled a team of five marketers to implement data-driven campaigns and improved ROI on digital spend by 80% QoQ; deployed PLG and SLG plans: created and executed product, lifecycle, in-platform, event, customer marketing, and strategic partnerships.

Launched and executed a multi-channel B2B marketing strategy for the Series B mobile app platform targeting startups, entrepreneurs, and enterprises, increasing leads by 20%, QoQ. Built an executive communications strategy and designed PR themes, earning 20+ high-profile podcast interviews and five international speaking engagements for the CEO by crafting compelling speech content and key messaging. Drove editorial style and key messaging, content calendar, demand generation, and directed and wrote copy for website, video, and webinar scripts, blog posts, long and short-form content, and customer stories, driving a 15% increase in overall traffic: managed crisis communications, customer communications, Corporate Kickoff, and investor communications.

Developed and executed comprehensive change communications campaigns for key initiatives, including employee benefits, remote work policies, staff reductions, and new product launches, impacting over 2,000 employees at a Series D SaaS startup. Spearheaded employer brand refresh, oversaw the recruitment and retention content strategy for social channels, and orchestrated over 25 global events, including All Hands, webinars, and conferences. Established and scaled a content marketing team from inception, integrating metrics analysis for lead generation and producing over 20 high-quality assets monthly. Led comprehensive corporate rebranding initiative to overhaul copy for a multilingual global website, increasing lead acquisitions across five distinct customer segments.