Hello, I'm Rachel.
CREATIVE MARKETING Head of Content Marketing • VP of Brand Strategy ◦ Global Marketing Director Strategic Messaging • Integrated Branding ◦ Digital Marketing Leadership Led Marketing Teams • Optimized Sales Enablement ◦ Developed Employer Branding
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelExecutive
- Consulting Rate (Hourly)200
Headline
Creative Marketing Executive | Building High-Performance Teams & Scalable Brand Strategies | Ex-Playboy, Outcast I Content Marketing • Strategic Messaging• Employer Branding
Experience
Owner / Founder - Fractional Marketing Executive
Electro,February 2020 - Current• Negotiated vendor contracts to ensure optimal benefits for the organizations.
• Drove 25% increase in customer engagement through personalized content strategies.
• Pioneered sales enablement assets, increasing productivity as the team grew from 1 to 8.
• Strategized employer branding efforts encompassing onboarding processes, recruiting CRM integration, LinkedIn strategy development, employee ambassador programs, and best practices.
• Cultivated relationships with teams and vendors to enhance collaboration and outcomes.
• Analyzed clients' marketing profiles and operations to provide tailored growth plans.
• Created a hiring plan to build the communications / marketing team based on business needs.
• Oversaw development of branding and communications platforms that engage target audiences.
• Led communications strategies and media outreach to enhance brand visibility.
• Streamlined marketing operations through audits, enhancing team efficiency.
SVP Marketing
Outcast,September 2016 - February 2020• Oversaw 8 - 10 client accounts, ensuring best - in - class delivery across diverse sectors.
• Achieved a 30% increase in brand awareness through targeted digital campaigns for clients.
• Managed a team of 20+, fostering mentorship and leadership in a collaborative setting.
• Led integrated teams on brand strategy projects that included target audience definition, messaging architecture, visual identity development, and narrative crafting.
• Collaborated closely with the in - house creative studio on innovative brand identity projects while driving impactful campaigns and strategic social / digital initiatives.
• Developed strategic program recommendations for client accounts, enhancing approaches.
• Grew marketing services by defining strategies in brand, content, digital, and analytics.
• Acted as a strategic advisor to clients to ensure consistent brand identity.
Senior Director of Marketing / Audience Development
Playboy,April 2014 - September 2016• Ensured strict adherence to established brand guidelines while expertly managing content creation and distribution across 9 key social channels for impactful and resonant messaging.
• Managed a $2M budget for a global campaign, achieving a 15% boost in ad sales.
• Negotiated vendor contracts, securing $300K in annual savings for the organization.
• Directed a team of 7 marketers to plan and execute effective social media strategies.
• Increased email database 6x via a strategic initiative, boosting reach and engagement.
• Developed an innovative digital and social media strategy that significantly boosted brand awareness, website traffic, and revenue generation across multiple channels.
• Oversaw content partnerships, driving marketing campaigns and influencer collaborations.
Senior Brand Marketing Community Manager
Vinted,October 2013 - March 2014• Led dynamic community engagement efforts that included forum contests, Instagram competitions, blog outreach campaigns, and local meetups to foster meaningful user interaction.
• Drove brand strategy for Vinted through impactful social media and community engagement.
• Oversaw performance marketing, enhancing influencer partnerships and driving results.
Senior Marketing Manager
Skout,October 2012 - October 2013• Grew community engagement by 40% through innovative social media and outreach strategies.
Industry
- Consumer Services
- Entertainment Providers
- Financial Services
- Professional Services
Specific Jurisdictions That I'm Qualified In or Can Cover
United States: California
Language(s)
- English
Education
Dominican University
DegreeEnglish -
Dominican University
DegreePsychology -
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise