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Hello, I'm Rachel.

CREATIVE MARKETING Head of Content Marketing • VP of Brand Strategy ◦ Global Marketing Director Strategic Messaging • Integrated Branding ◦ Digital Marketing Leadership Led Marketing Teams • Optimized Sales Enablement ◦ Developed Employer Branding

Details

  • Professional CategoryBrand, Marketing & Communications
  • Location
  • Years of Relevant Experience10-15 years
  • Seniority LevelExecutive
  • Consulting Rate (Hourly)200

Headline

Creative Marketing Executive | Building High-Performance Teams & Scalable Brand Strategies | Ex-Playboy, Outcast I Content Marketing • Strategic Messaging• Employer Branding

Experience

Owner / Founder - Fractional Marketing Executive

Electro,February 2020 - Current• Negotiated vendor contracts to ensure optimal benefits for the organizations. • Drove 25% increase in customer engagement through personalized content strategies. • Pioneered sales enablement assets, increasing productivity as the team grew from 1 to 8. • Strategized employer branding efforts encompassing onboarding processes, recruiting CRM integration, LinkedIn strategy development, employee ambassador programs, and best practices. • Cultivated relationships with teams and vendors to enhance collaboration and outcomes. • Analyzed clients' marketing profiles and operations to provide tailored growth plans. • Created a hiring plan to build the communications / marketing team based on business needs. • Oversaw development of branding and communications platforms that engage target audiences. • Led communications strategies and media outreach to enhance brand visibility. • Streamlined marketing operations through audits, enhancing team efficiency.

SVP Marketing

Outcast,September 2016 - February 2020• Oversaw 8 - 10 client accounts, ensuring best - in - class delivery across diverse sectors. • Achieved a 30% increase in brand awareness through targeted digital campaigns for clients. • Managed a team of 20+, fostering mentorship and leadership in a collaborative setting. • Led integrated teams on brand strategy projects that included target audience definition, messaging architecture, visual identity development, and narrative crafting. • Collaborated closely with the in - house creative studio on innovative brand identity projects while driving impactful campaigns and strategic social / digital initiatives. • Developed strategic program recommendations for client accounts, enhancing approaches. • Grew marketing services by defining strategies in brand, content, digital, and analytics. • Acted as a strategic advisor to clients to ensure consistent brand identity.

Senior Director of Marketing / Audience Development

Playboy,April 2014 - September 2016• Ensured strict adherence to established brand guidelines while expertly managing content creation and distribution across 9 key social channels for impactful and resonant messaging. • Managed a $2M budget for a global campaign, achieving a 15% boost in ad sales. • Negotiated vendor contracts, securing $300K in annual savings for the organization. • Directed a team of 7 marketers to plan and execute effective social media strategies. • Increased email database 6x via a strategic initiative, boosting reach and engagement. • Developed an innovative digital and social media strategy that significantly boosted brand awareness, website traffic, and revenue generation across multiple channels. • Oversaw content partnerships, driving marketing campaigns and influencer collaborations.

Senior Brand Marketing Community Manager

Vinted,October 2013 - March 2014• Led dynamic community engagement efforts that included forum contests, Instagram competitions, blog outreach campaigns, and local meetups to foster meaningful user interaction. • Drove brand strategy for Vinted through impactful social media and community engagement. • Oversaw performance marketing, enhancing influencer partnerships and driving results.

Senior Marketing Manager

Skout,October 2012 - October 2013• Grew community engagement by 40% through innovative social media and outreach strategies.

Industry

  • Consumer Services
  • Entertainment Providers
  • Financial Services
  • Professional Services

Specific Jurisdictions That I'm Qualified In or Can Cover

United States: California

Language(s)

  • English

Education

Dominican University

DegreeEnglish -

Dominican University

DegreePsychology -

I am interested in

  • Professional / Business Networking
  • Career Opportunities
  • Providing Services based on my Expertise