Core Responsibilities- Led global digital marketing, CRM, data and paid media operations (58 markets)- Oversaw full-funnel analytics through building data and end to end conversion along the sales funnel, ensuring efficiency, increasing demand, sales and profitability - Managed up to €80M annual budget and led cross-functional international teams (+19 members) Impact Delivered 150% increase in lead generation and +12% conversion to sales Grew media efficiency +15%, upper funnel metrics +80% Launched 80+ digital projects (websites, apps, loyalty programs, automation tools) Rolled out enterprise-wide digital platforms (i.e. Salesforce, Adobe CMS/Analytics, Eloqua, CDPs), standardizing operations across markets.

Coordinated event operations for the 34th International Emmy Awards

–Supporting the communication plan and in - store promotions.

Marketing & Growth Executive across portfolio companies. Board Advisor

Established global marketing & communications function from the ground up, covering brand strategy, demand generation, and pipeline management. Led GTM strategies for new regions, verticals, and products, working closely with the Executive Team and Sales / Revenue leadership. Impact Drove 3× YoY revenue growth by implementing a performance marketing framework that tripled qualified lead generation, reduced CAC, and improved lead - to - sales conversion.

Relaunched the Brand internationally during the Company's acquisition phase Impact Established core marketing operations in <9 months

Core Responsibilities - Define and implement the Brand Activations (Events & Sponsorship), Digital & Media plan for the Italian market. Coordinated European product launch operations and sponsorship activations, aligning regional teams and resources. Impact - Established synergies between digital, media and experience marketing to maximize the performance on and off line

Product offensive configuration and pricing definition according to the annual objectives (volumes / segment share/ profitability).

Core Responsibilities Delivered operational roadmaps integrating data platforms and MarTech solutions, enhancing decision-making and business value, bridging technical capabilities and business value. Clients: Ferrari, Maserati, Unipol Group. Impact Directly contributed to securing €5M in client projects, through operational alignment of technology and strategy/business value

BTL and digital marketing plan definition and execution: Consumer & Internal Events, AutoShow, digital media, SEA/SEO

Globant – Awarded Fortune's " 100 Fastest - Growing Companies" in 2023, 34th International Emmy Awards.