I'm a Marketing leader who combine innovation, digital, and data as growth engines.
With over 18 years of international leadership across B2B and B2C and multiple industries, my career spans global corporations (Globant, Maserati, FCA), scale - ups, and consulting roles.
I have extensive expertise in building and scaling marketing operations, driving digital transformation and growth through data driven strategies, MarTech enablement, and performance marketing, with a proven track record of delivering measurable business impact and ROI. Recognized as a strategic and results - oriented professional with a solid background in leading cross - functional teams, my key strength lies in combining big - picture vision with hands - on execution.
Headline
MarTech & Digital Experience Lead
Experience
Global Marketing Head of Digital, Analytics & Conquest
Maserati S.p.A.July 2013 - November 2019Core Responsibilities - Led global digital marketing, CRM, data and paid media operations (58 markets) - Oversaw full-funnel analytics through building data and end to end conversion along the sales funnel, ensuring efficiency, increasing demand, sales and profitability
- Managed up to €80M annual budget and led cross-functional international teams (+19 members)
Impact
Delivered 150% increase in lead generation and +12% conversion to sales
Grew media efficiency +15%, upper funnel metrics +80%
Launched 80+ digital projects (websites, apps, loyalty programs, automation tools)
Rolled out enterprise-wide digital platforms (i.e. Salesforce, Adobe CMS/Analytics, Eloqua, CDPs), standardizing operations across markets.
Marketing & PR Specialist
Intl. Academy Of TelevisionArts & SciencesSeptember 2006 - December 2006Coordinated event operations for the 34th International Emmy Awards
Consumer Marketing Specialist
Colgate Palmolive Group,July 2005 - August 2006–Supporting the communication plan and in - store promotions.
Marketing & Growth Executive - Advisor for the Board
IDI Group LLC (Venture Capital and Private Equity Principals),January 2020 - March 2023Marketing & Growth Executive across portfolio companies. Board Advisor
Chief Marketing Officer
SEGRON HOLDING BVOctober 2020 - March 2023Established global marketing & communications function from the ground up, covering brand strategy, demand generation, and pipeline management. Led GTM strategies for new regions, verticals, and products, working closely with the Executive Team and Sales / Revenue leadership. Impact Drove 3× YoY revenue growth by implementing a performance marketing framework that tripled qualified lead generation, reduced CAC, and improved lead - to - sales conversion.
Chief Marketing Officer
UrVenueJanuary 2020 - September 2020Relaunched the Brand internationally during the Company's acquisition phase Impact Established core marketing operations in <9 months
Senior Marketing Strategic Planner- Experience Marketing & Digital Media
Kia MotorsMarch 2012 - July 2013Core Responsibilities
- Define and implement the Brand Activations (Events & Sponsorship), Digital & Media plan for the Italian market.
Coordinated European product launch operations and sponsorship activations, aligning regional teams and resources.
Impact
- Established synergies between digital, media and experience marketing to maximize the performance on and off line
Product & Pricing Manager
FCA Fiat Chrysler Automobiles,April 2010 - February 2012Product offensive configuration and pricing definition according to the annual objectives (volumes / segment share/ profitability).
MarTech and Digital Experience Lead
GlobantMay 2022 - CurrentCore Responsibilities
Delivered operational roadmaps integrating data platforms and MarTech solutions, enhancing decision-making and business value, bridging technical capabilities and business value. Clients: Ferrari, Maserati, Unipol Group.
Impact
Directly contributed to securing €5M in client projects, through operational alignment of technology and strategy/business value
Below The Line, Events & Promotions Manager
Chrysler Group LLCJanuary 2007 - March 2010BTL and digital marketing plan definition and execution: Consumer & Internal Events, AutoShow, digital media, SEA/SEO
Professional Membership / Certification
Globant – Awarded Fortune's " 100 Fastest - Growing Companies" in 2023, 34th International Emmy Awards.
Your Skills
Marketing Automation, Brand Management, Digital Marketing, Consumer Promotions, Marketing Automation, Analytics, Cost Management, Management, Marketing, Marketing Automation
