Helping companies scale and expand through effective Go - to - Market strategies

Invited to join the board of Stepstone Denmark by new owner to advise on multi - brand strategy and business continuity post - acquisition by JobIndex. Worked collaboratively with the new Owner, advising on strategy and governance.

Led the online recruitment and HR Technology business in the UK, Ireland, South Africa, Central America, and the Caribbean driving €130m+ turnover and overseeing 1000 staff. Key challenge was turnaround of underperforming UK business with low customer satisfaction and retention, poor business vitality, weak controls and cultural misalignment with Group Strategy. Simplified the organisation to focus on key drivers of improved customer retention, new business development, and improved data quality. Key contributions and successes: • Restructured the GTM organisation to make it fit for purpose and aligned to target delivery • Invested in a high - impact Customer Experience that delivered superior customer engagement and increased customer retention by 20pp • Implemented rigorous cost control processes to secure EBITDA margin improvement

CEO with responsibility for €40m+ turnover. Spearheaded Go to Market operations across Ireland, South Africa, Central America, and the Caribbean. Key challenge was maintaining our market leadership position, robust sales growth and high margin businesses in three geographically dispersed markets while simultaneously migrating legacy systems (CRM, Financial, Data) and ways of working to the Stepstone Group standard. Leadership, management & motivation of a multi - functional and multi - location team of c.500 staff, including team mentoring. Challenged to build market leadership positions in the face of strong international competition. Key contributions and successes: • Successfully navigated business through Covid downturn and back to revenue and margin growth • Introduced Agile approach to project delivery, supporting speedy and effective implementation of major system change programmes • Implemented a Balanced Scorecard with clear OKRs to facilitate leadership across three continents • Leveraged expertise in Marketing, PR & Brand, building >40% market share in Ireland and yielding significant 60pp growth in South Africa market share.

Promoted to role. Responsible for all elements of P&L business leadership, taking ownership for Go - to Market and product offerings for Saongroup brands in Ireland, the UK, and Luxembourg, generating annual turnover of €25m + . Irish brands included IrishJobs.ie and Jobs.ie Managed the day - to - day operations of Saongroup across key markets both before and after acquisition. Worked collaboratively with IT and Product Development to ensure product met customer expectations. Leadership, management and motivation of a multi - functional team of 150+ people Co - ordinated sales development, marketing, customer service, operations, budgeting, and KPI metrics. Key contributions and successes: • Consistently delivered double digit sales growth each year, whilst yielding EBITDA margin >50% • Transitioned the pricing model for the Irish business • Led the transition from Excel - based analytics to a centralized data warehouse that empowered real time, data - driven decision - making • Retained market leadership position in the face of strong challenges from competitors LinkedIn and Indeed

Invited to join the Board. Strategic planning to build high - potential markets. Took the lead in developing business strategy, governance, and growth during a period of rapid geographic expansion for the business. Pivotal in growing the global footprint to operations in 17 countries.

Co - founded and launched a voluntary initiative to stimulate job creation during the economic downturn.

Member Institute of Directors