United States
Recipient of a top award for the launch of NFL Sunday Ticket service model Scope expansion vs previous role: Leadership: • Led the global roll - out of new AI platforms (Telephony system + Chatbot) to automate key user journeys and support processes ( Routing, Sentiment Analysis, Knowledge Base, Report and User Segmentation) • Grew the EN TVC team by 22x in 5 months (3600 TVCs) to support the launch of NFL Sunday Ticket • Expanded scope to support all B2C YouTube users (Viewers + Subscribers) • Represented YouTube in annual regulatory executive meetings (KCC - Korea) Sales / Revenue Generation: • Launched Sales / Retention team generating $96M in additional revenue Marketing: • Secured former NFL star (Jason Kelce) to rebrand our key user journeys (telephony, help center) • Launched key emailing campaigns to reduce churn / drive product engagement Product Design: • Led the roll - out of new support entry points in the purchase flow with UX / Eng • Piloted with UX / Eng the impact of adding Support in the sign - up flow • Contributed to the redesign of the Sign - up page generating 240K sign - ups (YTV / NFL)
• Built and led global paid product operations in charge of supporting all YT paid products users: ◦ Designed the global B2C service model (In Product, Help Center, 1 : 1) supporting products with over 100M paid subscribers in 200 markets ◦ Led the transition to a 100% outsourced support model, launching 5 call centers and scaling workforce from 15 to 600 agents
• Managed the Article / News team, responsible for strategy and revenue (AdExchange, AdSense, Doubleclick for Publishers, AdMeld) • Led the North American Business Planning team responsible for the 2013 strategy Deal making experience / Partnership: • Led the first non - standard multi - million dollar deals for this team, resulting in the creation of new market segment (resellers) • Directly managed and sold AdSense / AdExchange / DFP to Top 50 NA publishers New Business Development / Go To Market: • Responsible for commercialization of Google Reserve. • Created the global lead generation workstream
Leadership: • Achieved 100x revenue growth making Retail the largest segment (>$100M annual revenue/ 300 accounts) • People Management & development of 9 Key Account Managers • Quarterly and annual business planning, incl. revenue forecasting Business Development: • Built and structured FR Retail team (segmentation / HC allocation) • Keynote Speaker at 5 Google Academies with 50 C - Levels from Top 100 companies
• Responsible for growing the revenue of top retailers • Budget negotiation at C - Level • Media planning for top advertisers • Designed mass marketing tools to reach small & medium businesses (webinar, newsletter) • Developed deep expertise in sales analytics (Google Analytics, conversion funnel, UX)
• Day to day management of Key Account (Total) • Troubleshooting, TAT management & Technical Escalations
• Cash flow / Balance/ Asset Liability Management / Inventory Valuation • Account Management with SAP
top award for the launch, NFL Sunday Ticket service model