Hello, I'm Angela Pesta.

Hi​,​ I'm Angela Pesta​,​ a UX executive with over two decades of experience advancing the impact of user experience across some of the world’s leading technology companies. I grow and nurture high-impact teams while championing design excellence across research​,​ design​,​ and technical writing. I started my career in Silicon valley and have worked across various industries from start-ups to enterprise organizations​,​ including Amazon​,​ GitLab​,​ Elastic​,​ Tesco​,​ Wells Fargo​,​ and XING. I'm passionate about creativity and innovation​,​ organizational transformation​,​ and user impact at scale. I employ the power of strategic research​,​ service design​,​ and cross-functional collaboration​,​ to drive inclusive design cultures that translate strategy into measurable business value. I bring expertise in UX transformations​,​ vision & strategy​,​ innovation​,​ design & research operations​,​ AI-UX best practices​,​ and team leadership. 

I enable 0-1 initiatives by building teams​,​ assuring PMF via user-centered product discovery​,​ and validated experience visions. I enable 1 to N initiatives via UX-powered growth strategies​,​ sustainable quality improvement efforts​,​ UX metrics​,​ and more. I bring expertise in UX transformations​,​ vision & strategy​,​ innovation​,​ design & research operations​,​ AI-UX best practices​,​ and team leadership. Based in Barcelona​,​ Spain​,​ I bring a global perspective to design leadership and digital transformation. SERVICES OFFERED:::::::::::::: -Board Advisor -Interim or Fractional -Project-based Consulting -Speaking & Mentoring -Design Thinking Workshops -UX Audits -UX Talent and Staffing Assessments -UX Leadership Talent Coaching