Profile
Retail
Technology, Information and Media
Financial Services
Growth & AI | EU time

Zahra Mammadli

Product Leader with 10+ years’ experience driving digital transformation across Europe.

About Me

I specialize in building and scaling AI/ML-driven e-commerce and SaaS products that deliver measurable business impact. At Fit Analytics and Snap, I led cross-functional teams to launch products that grew customer adoption by double digits, enhanced user experience through data-driven personalization, and opened new revenue streams. My strengths include product strategy, go-to-market execution, AI/ML applications, and data analytics. With a background spanning e-commerce, fintech, and digital platforms, I bridge technical depth with commercial strategy to ensure both product-market fit and sustainable growth. Focus Areas: AI/ML Products · E-commerce · SaaS · Data-Driven Growth · Digital Transformation · Product Leadership

Jurisdiction

Germany | Azerbaijan

Notable Employer

  • Head of Product at Fit Analytics Innovation GMBH

Experience

Seniority LevelDirector
Years of Experience6-10 years
Current StatusActive
Head of ProductNotable
2022 - Present

Led the AI/ML product portfolio, introducing recommendation engines and predictive analytics tools that increased customer engagement by 10% and boosted client retention. Established company-wide product management best practices, including standardized documentation and agile workflows, improving delivery speed and alignment across teams. Partnered with sales & marketing on go-to-market strategies, contributing to increase in annual recurring revenue. Oversaw a cross-functional team of 3PMs, data scientists, and engineers across multiple geographies. Conducted competitive benchmarking to keep product offerings ahead of industry trends in AI-powered personalization.

Product Manager
2021 - 2023

Led Cross-Functional Team to Successful E-Commerce Product Launch: Spearheaded and directed a cross-functional team to execute a seamless product launch for an e-commerce venture, achieving exceptional market entry and product adoption. Optimized Onboarding Process with Data-Driven Insights: Employed data-driven methodologies to meticulously gather, analyze, and collaborate with the team, resulting in a remarkable 30% expansion of the customer base through the streamlining of the onboarding process. Pioneered Continuous Discovery Framework for Enhanced User Experience: Pioneered a continuous discovery framework and applied ML-driven insights to enhance user experience, resulting in a 15% surge in goal completion.

Product Owner FinTech
2019 - 2021

Enabled executives to make faster lending decisions, reducing approval times by 20% and improving portfolio performance. Collaborated closely with a skilled team to design and construct a robust Data Warehousing solution within the AWS cloud, facilitating efficient data management and analytics. Orchestrated the inception and implementation of a comprehensive CI/CD pipeline within AWS, resulting in substantial cost and time savings in the deployment process. Crafted and deployed sophisticated Business Intelligence dashboards, tailored for C-level executives, providing critical insights and data-driven decision support.

Education

Masters of Master in E-Business and MarketingNewcastle University
2013 - 2014
Diploma of Full stack DeveloperESMT
2021 - 2022
Diploma of Business AnalystHarvard Business School
2017 - 2018
Masters of MBAGeorgia State University USA
2011 - 2013

Certification

Total Certifications1

Scrum Product Owner

Scrum Alliance

2019

Skills

Core skills0
Languages4

Languages

English
German
Russian
Turkish