Leadership advisory and operational guidance for non-profits, start-ups, and established brands in areas of go-to-market strategy, operational excellence, and customer experience development.

Member of the Canadian Executive Team, collaborating closely with local marketing, finance, and people teams, in addition to global product, service design, and technology, to deliver the Canadian experience and drive global innovation.

Partnered with leading global brands to define and execute growth initiatives, including establishing new business models, entering new markets, and building new products/services. Key clients in retail and hospitality.

Defined and executed Aeroplan's growth strategy for loyalty partnerships and for the coalition's overall travel proposition; expanded initial portfolio to include strategy and P&L management for the $30M travel division of the coalition.

Led engagements from initial methodology design through to delivery, ranging from strategic planning, GTM strategy, operations transformation, and change management