United States | Israel | Russia | Georgia | Kazakhstan | United Kingdom
• Defined and executed experience strategy for digital wallets, onboarding, and card products serving millions of users worldwide.
• Drove data - informed product decisions using research automation and experience analytics.
• Directed multidisciplinary teams defining the design framework for retail and wealth applications.
Delivered architecture and interaction design for clients including MasterCard and Verizon. Created customer journey maps and research frameworks for TD Ameritrade. Designed UX strategies for Condé Nast's digital portfolio.