United States | Portugal
Lead global public relations for State Street (NYSE: STT), a G-SIB global bank and financial services company, including the bank’s custody service operations and the firm’s asset management division, State Street Global Advisors. Lead global team of financial services public and media relations and social media professionals, focused on media, influencer and external audience outreach. PR department’s work focuses on investment services, investment management, ESG / sustainable investing, State Street’s Alpha data management platform, the company’s crypto, digital currency, blockchain, and tokenization banking services, developing key AI messaging and media opportunities including collaborating with fintech / AI / other strategic partnerships, market and country-specific PR outreach and enhancing social media strategy, analytics and content development. Counselor to company executives, including crisis management, strategy and implementation of leadership platforms. Lead PR and communications protecting State Street’s global reputation to all external stakeholders.
Led internal and external communications for global communications and public relations consultancy, an operating company for WPP (NYSE: WPP). Oversaw media relations, thought leadership, web/digital and social media across 40 global markets. Managed global marketing partnerships, including trade and industry organizations and publications. Led communications planning and execution for all COVID-19 activities
Led communications and PR activities for key MSG (NYSE: MSG) corporate priorities, including financial communications/corporate earnings, company growth initiatives, communications for MSG Government Affairs activities, crisis and issues management and new venue development. Manage global agency relationships in the U.S. and U.K. to drive media, digital and social media, influencer programs, and public affairs initiatives.
Led corporate communications and public relations/public affairs for Veritiv (NYSE: VRTV), a leading North American distribution, packaging and logistics company operating in the U.S. Canada and Mexico. Leadership included: media relations, financial communications, M&A communications, media training, integrated marketing communications, change management, employee communications, digital communications, social media, issues management, crisis communications, labor communications, government affairs, corporate social responsibility and community affairs. Served as lead speechwriter, media counselor and led executive communications for the Chairman of the Board and CEO (member of the Federal Reserve Bank of Atlanta). Oversaw multi-million-dollar budget for external public relations/public affairs agency, as well as company rebranding.
Led Cox Enterprises’ (CEI) public affairs group, including corporate social responsibility team, diversity initiatives, media relations, crisis communications, issues management, financial communications and digital communications. Supported company subsidiaries including Cox Communications, Cox Media Group, and Cox Automotive. Directed the development of public affairs programs to meet company objectives. Developed, managed and protected corporate image and reputation for CEI and its subsidiaries through leadership and oversight of its corporate social responsibility, media relations, financial and crisis communications efforts. Developed, negotiated and directed the company’s strategic non-profit relationships. Team was responsible for the strategic plan to grow and redesigning Cox’s external website and internal portal, as well as special project-oriented websites for enterprise campaigns. Led communications initiatives that supported CEI’s federal government relations office. Appointed Vice President, day-to-day leader of company’s $5 million employee relief fund.
Led practice serving clients in the financial services, manufacturing, media, consumer products and professional services industries; served as global subject matter expert for b-to-b and small business (SMB) communications. Oversaw client services teams providing media, analyst, employee engagement, digital and strategic planning services; led new business development and client pitching, as well as communications planning and implementation; managed staffing and budgeting for practice; and served as senior counsel on b-to-b and SMB issues.
Directed media and analyst relations for AT&T’s Internet Yellow Pages site/business unit, as well as corporate communications for AT&T/BellSouth’s $2 billion advertising and publishing business unit. Developed and implemented executive communications plan for division president and other senior leaders. Managed public, media and analyst relations for consumer and b-to-b Yellow Pages and online Yellow Pages divisions; served as company spokesperson with regional and national media; media and press counselor for all executives.