Launched CrtVty, an AI-powered Creative-as-a-Service advertising platform transforming SMB advertising with turnkey, high-performance media solutions. • Developed brand strategy for AI-powered creative frameworks enabling SMBs to scale platform-native campaigns across TV, OTT, mobile and social media channels. • Implemented AI-driven content creation and attribution modeling, boosting campaign efficiency and ROAS visibility. • Built integrated media/creative stack increasing client activation by 70% within 6 months of launch. • Eliminated traditional agency barriers for SMBs through automated workflows, reducing production time by 60%.

Led brand content strategy and execution for Paramount+. Oversaw concept development, scripting, and production of 360° campaigns across broadcast, digital, and social media. • Produced high-impact video content for Paramount documentaries, CBS News, 60 Minutes, and streaming promos. • Directed on-air, social, and long-form assets that aligned brand vision with audience engagement goals.

Founded and scaled Mnemonic, Xfinity/Comcast Advertising’s global creative agency. Led strategic and creative operations overseeing 90+ multidisciplinary global team members. • Multi-market leadership developing business plans & GTM strategies partnering with North American & regional Sales leadership to position creative as a measurable revenue lever across a portfolio of clients. • Generated over $300M in revenue and earned 250+ creative awards. • Launched MnemonicLabs and AdPlanner, streamlining product and campaign workflows. • Oversaw full operations including creative, finance, marketing, sales, P&L and drove agency-wide adoption across departments and geographies. Clients: Daikin, Papa Johns, Pets Supply Plus, G4, Roku & Husqvarna

Led multi-platform rebrands and experiential campaigns for Time, Fortune, and Money. • Launched FORTUNE’s ‘Never Compromise’ and TIME’s ‘You Know It’s TIME’ campaigns. • Led end-to-end creative across live events, digital UX, and integrated social content. • Strengthened content strategy, audience engagement, and brand equity.

Led 360° campaign development and live event creative for major Discovery Channel programming including Shark Week, Gold Rush, and Deadliest Catch. • Directed integrated marketing campaigns across broadcast, digital, social, and experiential platforms, resulting in significant lift in viewership and digital engagement. • Spearheaded strategy-to-execution of high-profile activations such as Shark Week FinFest in Hermosa Beach and Skyscraper Live in Chicago. • Collaborated with internal media and brand teams to align creative direction with business objectives for premiere launches and seasonal tentpoles.

Oversaw full-service 360 creative ad campaigns and execution for marquee Broadway productions. Led agency transformation from tactical execution to idea-led brand storytelling, establishing new creative processes and elevating digital integration. • Created and led The Lion King: Imagination Untamed campaign, revitalizing the brand and delivering record-breaking results in ticket sales and engagement. • Held a key leadership role in new business development and cross-functional team mentorship. Clients: Disney, The Lion King, Book of Mormon, Phantom of the Opera, and Wicked.

MIT-ARTIFICIAL INTELLIGENCE