Hello, I'm Patrícia Born.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience15-20 years
- Seniority LevelExecutive
- Consulting Rate (Hourly)110
Headline
Executive Account Manager
Experience
Account Manager
Brivia Smartech December 2024 - April 2025Managed advertising projects and coordinated multichannel deliveries (TV, radio, OOH, internal communication).
Responsible for client service, briefings, campaign planning, budgeting, and supplier management.
Coordinated internal teams to ensure comprehensive and timely delivery of campaigns.
Account Supervisor / Head of Accounts
3AW January 2019 - March 2024Led a client service team of seven executives, managing the agency’s key accounts.
Coordinated strategies, campaign execution, and performance tracking for online and offline media.
Developed commercial relationships, identified cross-sell/up-sell opportunities, and optimized account profitability.
Served as the main liaison between client and agency, ensuring high-quality and efficient deliverables.
New Business Manager
Voopter SA (start up) February 2016 - March 2018Created and structured the advertiser partnership division in the travel sector.
Developed the media kit, pricing model, and commercialization strategy.
Prospected new clients and planned special projects and campaigns (e.g., Black Friday).
Managed accounts, analyzed ROI, conducted A/B testing, and controlled budgets.
Tools: DoubleClick for Publishers, AdExchange, Google Analytics, Trello, HubSpot.
Industry
- Professional Services
Specific Jurisdictions That I'm Qualified In or Can Cover
Spain: Cádiz
Language(s)
- English
- Portuguese
- Spanish
Education
UFRGS
DegreePublic RelationsSeptember 2002 - January 2007
Universidad de Barcelona
MastersBusiness CommunicationJune 2008 - July 2009
Universidad de Cádiz
MastersTourism DirectionSeptember 2025 - Current
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise