Managed advertising projects and coordinated multichannel deliveries (TV, radio, OOH, internal communication). Responsible for client service, briefings, campaign planning, budgeting, and supplier management. Coordinated internal teams to ensure comprehensive and timely delivery of campaigns.

Led a client service team of seven executives, managing the agency’s key accounts. Coordinated strategies, campaign execution, and performance tracking for online and offline media. Developed commercial relationships, identified cross-sell/up-sell opportunities, and optimized account profitability. Served as the main liaison between client and agency, ensuring high-quality and efficient deliverables.

Created and structured the advertiser partnership division in the travel sector. Developed the media kit, pricing model, and commercialization strategy. Prospected new clients and planned special projects and campaigns (e.g., Black Friday). Managed accounts, analyzed ROI, conducted A/B testing, and controlled budgets. Tools: DoubleClick for Publishers, AdExchange, Google Analytics, Trello, HubSpot.