Scott
Innovative Chief Marketing Officer with 20+ years of success driving brand building & transformation, customer acquisition, and membership growth across financial services and consumer industries. Proven record of launching disruptive products, building award-winning customer experiences, and leading integration through complex MA transitions. Skilled at developing digital-first strategies, scaling high-performing teams, and creating data-driven marketing frameworks that deliver measurable results. Trusted advisor to boards and executive leadership, aligning marketing, operations, and customer experience with organizational growth goals. Passionate leader and change agent known for motivating teams and driving meaningful customer engagement.
Jurisdiction
United States | United Kingdom | Canada
Experience
Props delivers new leads and customers to clients by combining the attraction of creator content with the precision, scale, and performance of paid media. As a member of the senior team, I drive the creation and delivery of the strategy and tactics to ensure that Props' lead and revenue streams are diversified.
AAA Club Alliance is the 3rd largest club in the United States with over 8.5 million members, 6,000 associates, 200 retail and auto repair locations servicing members in the industries of Roadside Assistance, Insurance, Financial Services, Retail Distribution, Car Repair, and Travel across 13 states. As CMO and the Senior Vice President of Membership, I was accountable for overall AAA Brand and Product messaging to drive awareness and business line conversion and responsible for the Membership business line, both New Member acquisition and retention.
Education
Certification
NA