As co-founder of StepAlong, I share responsibility with my partners for defining and shaping the product. Together we explore how AI and UX can transform the way people interact with product instructions, turning complex manuals into simple, scalable, and user-friendly experiences.

I co-founded and co-lead Guindo Design, a studio specialized in digital product design and UX. Over the years, we have worked with companies and startups to create and improve digital tools, always with a human-centered and productivity-focused approach. My role combines product and interaction design with strategic direction and client collaboration.

I led the end-to-end design of ReviewPro’s hospitality intelligence platform while scaling and mentoring a growing UX team. Working closely with product operations, engineering, and business stakeholders, I helped shape the company’s evolution from a fast-growing startup to a global leader in Guest Intelligence, used by over 60,000 hotels worldwide. My work focused on transforming complex data into intuitive, actionable insights through scalable design systems, advanced analytics dashboards, and semantic analysis tools, helping hotels turn guest feedback into meaningful improvements.

As an associate professor at the Universitat Oberta de Catalunya, I taught in the Postgraduate Program in User Experience Design, focusing on interaction design, usability, and user-centered methodologies.

As a visiting lecturer in the Master’s in UX program at Universitat Pompeu Fabra (IDEC), I teach Interaction Design and User Experience, sharing real- world insights from my career in digital product design.

Taught in the Official Master’s in Creation and Development of Digital Projects at LCI Barcelona, with a focus on interaction design and user experience. Guided students in applying human-centered design methodologies to the development of innovative digital projects.

Visiting lecturer at Bau, teaching courses on digital design, usability, and perception psychology,