Technology, Information and Media
Active

Paul K

Director of Marketing and Development

About Me

I have 16 years of experience in Marketing and Brand Direction. I started my career in fashion apparel. I was the founder of 2 streetwear and urban brands: the first was bootstrapped to becoming a recognized brand within 2 years, selling over $1M globally. Later built a $10M brand from the ground up. I recently pivoted to Web3 and tech, where I brought products to market, grew and engaged with users/community members, and raised overall awareness for the company and its founders. I’m offering brand consulting, marketing, communications, and strategy. If you need help refining your brand strategy or growing your audience, let’s chat. Consistently delivered several companies 30-50% in growth, produced a go-to-market launch plan that resulted in $4 million in additional revenue in year one. Secured acquisition for the brand, XLARGE, at 300% higher than its initial offer by implementing a long- term brand communications and multitiered-sales marketing strategy. Played a pivotal role in a multi- million dollar acquisition for GINAR. Easily transitioned industries from fashion to Web3, bringing 20% increase in B2B leads by applying transferable marketing skills and business acumen.

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive

Certification

Total Certifications4

Advanced Google Certifications

Google Analytics for Power Users

Google Analytics Individual Qualifications

DeFi- The Future of Finance from Fuqua School of Business at Duke University

Skills

Core skills13
Languages1

Skills

Project Management
Marketing Strategy and Planning
Team Management
Internal and External Communications
Community Management
Activation Performance
Advertising Campaigns
Events Marketing
Content Creation
Email Campaigns
Social Media
Google Analytics
DeFi

Languages

English

Services