I have 16 years of experience in Marketing and Brand Direction. I started my career in fashion apparel. I was the founder of 2 streetwear and urban brands: the first was bootstrapped to becoming a
recognized brand within 2 years, selling over $1M globally. Later built
a $10M brand from the ground up. I recently pivoted to Web3 and tech, where I brought products to market, grew and engaged with users/community members, and raised overall awareness for the company and its founders.
I’m offering brand consulting, marketing, communications, and strategy. If you need help refining your brand strategy or growing your audience, let’s chat. Consistently delivered several
companies 30-50% in growth, produced a go-to-market launch plan that resulted in $4 million in additional revenue in year one.
Secured acquisition for the brand, XLARGE, at 300% higher than its initial offer by implementing a long- term brand communications and multitiered-sales marketing strategy. Played a pivotal role in a multi-
million dollar acquisition for GINAR. Easily transitioned industries from
fashion to Web3, bringing 20% increase in B2B leads by applying
transferable marketing skills and business acumen.
Experience
Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Certification
Total Certifications4
Advanced Google Certifications
Google Analytics for Power Users
Google Analytics Individual Qualifications
DeFi- The Future of Finance from Fuqua School of Business at Duke University