I am a senior SaaS Marketing Director with 20+ years’ experience at executive roles in the big 6 agency holding companies such as Publicis, Dentsu, tech partners such as Google and the leading financial software solution such as Sage across EMEA, APAC and NAMER managing sustainable GTM growth motions. I am a strong leader fostering performance, ensuring teams deliver exceptional ROI results during transformations and ambiguity. Being an ex pro basketball, I believe in the vitality of drafting a team with complimenting talent to achieve revenue growth. My proven track record showcases history of developing healthy, quality pipeline across SMB/Medium/Enterprise – exceeding QoQ targets by 27% while growing the product adoption by 300% - across professional services, finance, manufacturing, healthcare, Ad Tech and nonprofit across Fortune 500 client portfolio. My data centric approach enables me to focus on the metrics that count for the bottom line, LTV: CAC. I am good at bridging the gap between marketing & commercial teams to ensure bottom line targets are at the center while engaging in marketing effectiveness analysis across all the paid media channels. My strategic insights enhance Go to Market efficiency & generate sustainable revenue growth while focusing on high intent audiences for healthy pipeline growth. My customer obsessed attitude enables me to address customer challenges and tailor marketing investment accordingly. I am known for effectively bringing stakeholders from Product, Sales, Marketing (Channel, Field, Performance, Revenue), Customer Success as well as C-suite to collectively exceed the revenue targets and streamline operations. I have a passion for B2B PLG motion reducing friction between sales & marketing while enabling the business to meet the CAGR targets. I also believe in effective buying committee mapping to ensure investments are aligned with each decision makers’ priorities.