Financial Services
Professional Services
Technology, Information and Media
Active

Lee West

Chief Sales Officer

About Me

I’m a strategic and hands-on fractional Chief Sales Officer with over 20 years of experience scaling B2B SaaS, FinTech, HRtech, and AI-led businesses across global markets. I specialise in building high-performance sales engines, transforming go-to-market strategies, and delivering sustainable revenue growth from £1M to £50M+ ARR. Having led global commercial teams of 100+, secured 177% YoY growth at RedCloud Technologies leading to a successful IPO, and driven multiple market entries (including UAE, US, LATAM, Europe and Sub-Saharan Africa), I thrive in high-growth, founder-led environments. I’ve supported VC and PE-backed scale-ups through aggressive expansion, GTM realignment, sales process reengineering, and IPO readiness. Whether you need to accelerate pipeline, tighten forecasting, coach sales leadership, or build repeatable outbound and enterprise motions — I bring the experience, systems, and energy to help you scale smart and sell better. Let’s build revenue the right way.

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive

Skills

Core skills40
Languages2

Skills

B2B Sales Strategy
Revenue Operations (RevOps)
Enterprise Sales
GTM Strategy
Execution
Pipeline Management
Forecasting
Sales Enablement
Coaching
Sales Process Design
New Market Entry
Expansion
International Sales Leadership
Board and Investor Reporting
Growth and Scale-Up Skills
Scaling from 1M to 50M ARR
Demand Generation Strategy
Lead Conversion Optimisation
Sales Automation
CRM Management (HubSpot, Salesforce)
Channel and Partnership Strategy
IPO and Fundraising Support
High-Performance Team Building
Hiring
Structuring Sales Orgs
Performance Metrics and KPI Systems
SaaS (B2B) Expertise
FinTech Expertise
AI Expertise
Data Analytics Expertise
HRtech / Employee Engagement Expertise
Market Intelligence Expertise
Professional Services Strategic and Advisory Skills
C-Level Stakeholder Alignment
Cross-Functional Collaboration (Sales, Marketing, Product, Ops)
Sales Culture Transformation
Founder Coaching
Sales Leadership Mentoring
MA Commercial Readiness
Product-Market Fit Validation

Languages

English (British)
English

Services