An experienced business leader with 25+ years' experience in Digital/Ecommerce working for both specialist retailers and large multinational enterprises. I am equally comfortable with a high-innovation, high-risk, entrepreneurial setting as much as one that requires high levels of formal accountability and great corporate governance. I am commercially focused, practical and avoid technical jargon. I have consulting, management and hands-on experience with world class retailers such as Lidl and Waitrose as well as founding and establishing my own startup.