Marketing executive with over 18 years’ experience and special focus on marketing and digital. Extensive knowledge of all the main marketing disciplines and channels with consolidated skills in budget management, business development, communication strategy and data analysis. Solid and successful management of marketing activations across different industries and proven know-how on dealing with branding as well as performance and KPIs driven accounts and strategies. Data driven approach mixed with a creative mindset, aiming to find new perspectives and solutions to business and marketing challenges. Track record of successfully managed digital-first projects and marketing campaigns. Trained and mentored large teams with different levels of seniority. Experience acquired across Europe, LATAM and US markets. Italian, English and Spanish speaker