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Inma S

Marketing Director

About Me

I’m a senior marketing leader with 10+ years of international experience across Europe and Latin America, driving both digital and traditional marketing strategies in sectors like SaaS, cybersecurity, real estate, and education. I’ve held roles such as Global Marketing Director, Marketing Consultant, and Deputy General Director, leading integrated campaigns that connect brand, demand generation, and sales enablement. My background spans inbound and performance marketing, ABM, brand architecture, content and PR, events, and media planning—combining online and offline channels to deliver measurable business outcomes. I’ve repositioned brands, built marketing functions from scratch, and aligned cross-functional teams around common growth goals. Known for bridging strategic vision with hands-on execution, I bring a creative, analytical, and people-centered approach to complex environments. I thrive in fast-paced contexts where marketing plays a key role in scaling companies and building long-term value.

Experience

Seniority LevelC-Suite
Years of Experience10-15 years
Current StatusActive

Certification

Total Certifications2

HubSpot Inbound Marketing Certification (2025) – Certified by HubSpot Academy; focused on inbound methodology, lead generation, content strategy, and marketing automation.

Diploma in Digital Marketing – Completed as part of a broader marketing specialization; covered SEO, SEM, social media, email marketing, analytics, and strategic planning.

Skills

Core skills29
Interests18
Languages3

Skills

B2B Marketing Strategy
Inbound Marketing
Performance Marketing
Brand Positioning
Account-Based Marketing (ABM)
Demand Generation
Marketing Automation (HubSpot, LinkedIn Ads, Google Ads)
International Go-To-Market (Spain, LatAm)
Digital Campaigns
Traditional Campaigns
Team Leadership
Cross-functional Alignment
Content Strategy
Events Strategy
PR
Media Relations
Sales Enablement
Funnel Optimization
Budget Management
Stakeholder Communication
Growth Marketing
Experimentation
CRM
Analytics (Google Analytics, PageSpeed, Semrush)
SEO
SEM
Social Media Marketing
Email Marketing
Strategic Planning

Interests

Strategic Marketing Leadership
Growth
Demand Generation
Brand Strategy
Repositioning
International Go-To-Market (Europe, LatAm)
Inbound Marketing
Content Marketing
ABM
B2B Lead Generation
Marketing-Sales Alignment
Events
Experiential Marketing
Marketing for SaaS and Tech
Fractional CMO Roles / Consulting
Early-stage Growth / Scale-ups
Marketing Transformation
Team Building

Languages

English
Italian
Spanish

Services