I'm a brand specialist, with an expertise in the neuropsychology of brand, and currently the Director of Brand Marketing at WebPT, the industry-leading SaaS-based EMR for Rehab Therapists. I've enjoyed an adventurous career in advertising, marketing, and branding over the last 30 years, in both agency and corporate environments. My preferred name is "Tank." I focus on aligning value with perception to increase market share and revenue for clients. I collaborate with high-performing teams to develop brand and creative strategies using psychology, neuroscience, and creativity to enhance and expand brand perception in every experience and touchpoint. I have an undergrad in Design (2000), a masters in Design (2017), and am a certified hypnotherapist (2021). I am a true renaissance man, with high levels of insight to share with you in art & design, copywriting & linguistics, photography & videography, anatomy and physiology of the brain & body, integrative & alternative medicines, mentalism & quantum physics, culture & economics, public speaking and music theory. I'm the author of the "Behavioral Branding Secrets" workbook, first published in 2019. I released a radio-friendly motivational music album, UPPERS, in 2025 on Apple Music, Spotify, and other services. I mentor students in design and creativity through my persona, the “Brand Sage,” and provide consulting services through Think Tank Studio.