Hello, I'm Jose Luis Scerri.
I’m a hands-on, high-impact executive with 20+ years leading international growth across fast-moving startups and global giants. From aerospace engineer to CCO & CRO, I bring a sharp, data-driven mind to everything from go-to-market strategy to revenue acceleration — always focused on results, not fluff. I’ve led bold commercial transformations, built high-performing teams across EMEA, LATAM, and North America, and consistently delivered double- and triple-digit growth. I’ve scaled companies from zero to millions, launched products worldwide, and negotiated at C-suite level with a clear eye on revenue, margin, and long-term value. What sets me apart? I execute. I roll up my sleeves, align vision with action, and move fast. I know how to turn strategy into traction — whether I’m building something from scratch or scaling a proven model across markets. I lead with intensity, discipline, and heart — the same way I train for Ironman races. Because to me, business is a performance sport — and I show up to win.
Details
- LocationSpain
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate (Hourly)22000
- Highest Level of EducationMasters
Current / Most Recent Job Title
Chief Commercial Officer
Current / Most Recent Employment
Nova34
Industry
- Accommodation Services
- Administrative and Support Services
- Consumer Services
- Education
- Professional Services
- Technology, Information and Media
- Transportation, Logistics, Supply Chain and Storage
Specific Jurisdictions That I'm Qualified In or Can Cover
- Global
- Argentina
- Brazil
- France
- Germany
- Italy
- Mexico
- Singapore
- Spain
- Switzerland
- United Arab Emirates
- United Kingdom
- United States
Language(s)
- English
- Italian
- Spanish
Skills
Strategic LeadershipGo-to-Market (GTM) Strategy Execution (Global, Regional)PL OwnershipFinancial KPI Management (Revenue, EBITDA, Gross Profit)Business ScalingTurnaround LeadershipC-Level Stakeholder ManagementBoard ReportingMarket EntryInternational Expansion (LATAM, EMEA, APAC, North America)Commercial & Revenue GrowthRevenue StrategySales AccelerationEnterprise SalesB2B Sales LeadershipNew Business DevelopmentPipeline GenerationPricing StrategyMargin OptimizationHigh-Impact NegotiationsStrategic PartnershipsMarketingBrand LeadershipBrand PositioningGlobal-Local BalanceProduct LaunchesMarket InnovationTrade MarketingChannel PlanningCustomer SegmentationValue Proposition DesignLeading Cross-Functional & Cross-Cultural TeamsTalent DevelopmentExecutive CoachingOrganizational DesignScaling StructuresCreating High-Performance CulturesRemote LeadershipGlobal Team AlignmentDecision-Making Under PressureExecution-Oriented & Results-DrivenAgileResilient in Fast-Paced EnvironmentsBold, Direct, and Inspirational CommunicatorData-Driven with Strong Intuition for Business
Areas of Professional Interest
C-Level Commercial Leadership (CRO, CCO, MD) rolesStrategy and results-drivenGlobal Go-To-Market StrategyLaunching, scaling, and leading across EMEA, LATAM, and the U.S.Revenue GrowthSales AccelerationBuilding predictable pipelinesFixing bottlenecksClosing big dealsHigh-Stakes Business DevelopmentBreaking into new regionsOpening doorsWinning market share fastEnterprise SalesStrategic AccountsComplex deal-makingLong-term value creationTeam Building Across CulturesHiring, leading, and inspiring diverse teamsProduct LaunchInnovationFrom zero to launch across multiple countriesFinancial accountabilityCommercial TurnaroundsTurning broken setups into growth machinesB2B SaaS, EdTech, and Tech-Driven ModelsAdvisoryConsultingHelping companies grow smarter and faster
My listings (6)
- $22,000.00Fractional CEO | Market Expansion Strategist | GTM Turnaroun
- $200.00 per hourEnterprise Sales Strategy + International GTM
- $250.00 per hourSaaS Sales Acceleration | Coaching, SDR Buildouts, Playbooks
- $250.00 per hourLATAM + EMEA Market Expansion | Revenue & Sales Ops Expert
- $200.00 per hourGlobal B2B Sales Consultant | CCO & VP-Level Leadership
- $250.00 per hourFractional CRO / Enterprise Sales Strategy & GTM Expert