Humiint

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Hello, I'm Jose Luis Scerri.

I’m a hands-on​,​ high-impact executive with 20+ years leading international growth across fast-moving startups and global giants. From aerospace engineer to CCO & CRO​,​ I bring a sharp​,​ data-driven mind to everything from go-to-market strategy to revenue acceleration always focused on results​,​ not fluff. I’ve led bold commercial transformations​,​ built high-performing teams across EMEA​,​ LATAM​,​ and North America​,​ and consistently delivered double- and triple-digit growth. I’ve scaled companies from zero to millions​,​ launched products worldwide​,​ and negotiated at C-suite level with a clear eye on revenue​,​ margin​,​ and long-term value. What sets me apart? I execute. I roll up my sleeves​,​ align vision with action​,​ and move fast. I know how to turn strategy into traction whether I’m building something from scratch or scaling a proven model across markets. I lead with intensity​,​ discipline​,​ and heart the same way I train for Ironman races. Because to me​,​ business is a performance sport and I show up to win.

Details

  • LocationSpain
  • Years of Relevant Experience20+ years
  • Seniority LevelC-Suite
  • Consulting Rate (Hourly)22000
  • Highest Level of EducationMasters

Current / Most Recent Job Title

Chief Commercial Officer

Current / Most Recent Employment

Nova34

Industry

  • Accommodation Services
  • Administrative and Support Services
  • Consumer Services
  • Education
  • Professional Services
  • Technology, Information and Media
  • Transportation, Logistics, Supply Chain and Storage

Specific Jurisdictions That I'm Qualified In or Can Cover

  • Global
  • Argentina
  • Brazil
  • France
  • Germany
  • Italy
  • Mexico
  • Singapore
  • Spain
  • Switzerland
  • United Arab Emirates
  • United Kingdom
  • United States

Language(s)

  • English
  • Italian
  • Spanish

Skills

Strategic LeadershipGo-to-Market (GTM) Strategy Execution (Global, Regional)PL OwnershipFinancial KPI Management (Revenue, EBITDA, Gross Profit)Business ScalingTurnaround LeadershipC-Level Stakeholder ManagementBoard ReportingMarket EntryInternational Expansion (LATAM, EMEA, APAC, North America)Commercial & Revenue GrowthRevenue StrategySales AccelerationEnterprise SalesB2B Sales LeadershipNew Business DevelopmentPipeline GenerationPricing StrategyMargin OptimizationHigh-Impact NegotiationsStrategic PartnershipsMarketingBrand LeadershipBrand PositioningGlobal-Local BalanceProduct LaunchesMarket InnovationTrade MarketingChannel PlanningCustomer SegmentationValue Proposition DesignLeading Cross-Functional & Cross-Cultural TeamsTalent DevelopmentExecutive CoachingOrganizational DesignScaling StructuresCreating High-Performance CulturesRemote LeadershipGlobal Team AlignmentDecision-Making Under PressureExecution-Oriented & Results-DrivenAgileResilient in Fast-Paced EnvironmentsBold, Direct, and Inspirational CommunicatorData-Driven with Strong Intuition for Business

Areas of Professional Interest

C-Level Commercial Leadership (CRO, CCO, MD) rolesStrategy and results-drivenGlobal Go-To-Market StrategyLaunching, scaling, and leading across EMEA, LATAM, and the U.S.Revenue GrowthSales AccelerationBuilding predictable pipelinesFixing bottlenecksClosing big dealsHigh-Stakes Business DevelopmentBreaking into new regionsOpening doorsWinning market share fastEnterprise SalesStrategic AccountsComplex deal-makingLong-term value creationTeam Building Across CulturesHiring, leading, and inspiring diverse teamsProduct LaunchInnovationFrom zero to launch across multiple countriesFinancial accountabilityCommercial TurnaroundsTurning broken setups into growth machinesB2B SaaS, EdTech, and Tech-Driven ModelsAdvisoryConsultingHelping companies grow smarter and faster