Co-Founder and Managing Partner of 'The Next Now' - a Berlin based innovation studio. We help organisations kill strategic confusion and get unstuck—by clarifying what matters, aligning teams behind shared bets, and building the structures and processes to follow through. Whether it’s stalled growth, uncertainty in new markets, strategy stuck in slides, or teams spinning in circles—we clear the fog, align priorities, and build momentum that actually moves the needle. Our services include: - Discovery & Insights - helping teams better understand their audiences and markets through customer research, trend analysis and product-market fit testing. - Strategic Alignment - We help define direction, agree on priorities, and translate vision into clear roadmaps. Our work aligns leadership teams around the key bets that matter most. Execution Planning - We turn strategy into action by structuring objectives and initiatives, aligning cross-functional teams, and designing outcome-focused workflows that get results. We are proud to partner with some extremely cool brands, including IKEA, Spotify, Zalando, Adobe, Pinterest, HometoGo, Allianz, RoX, Yara International, Kranus Health, and more.

Led the strategic offering at Ming Labs, enabling corporates and startups to identify growth opportunities, develop and test new value propositions, and build organizational capabilities. - Defined Ming Labs' value proposition and designed its service offerings. - Supported transformation efforts and product development for leading brands, including Grohe, Telefonica O2, TÜV SÜD, Siemens, Carl Zeiss, EnBW, and BASF.

Supported key clients, including Marriott Hotels, Michelin, GE, Blizzard, Beiersdorf and SAB Miller, to identify growth opportunities through strategic frameworks, emerging technologies, and evaluation metrics. - Designed and managed ‘Marriott TestBED,’ an open innovation program aimed at transforming the guest experience for Marriott Hotels. - Spearheaded initiatives to pilot and integrate emerging technologies, driving innovation and measurable outcomes.

Served as Lead Digital Strategist for key clients, including Michelin, Blizzard, SABMiller, and Vodafone. - Global Lead of the Agency’s Social Media Practice, overseeing strategy for key clients and building internal capabilities.