I’m Guy Kedar – a strategy facilitator.
I help leaders and teams get unstuck, align on what really matters, and drive meaningful outcomes.
Previously a global strategist and innovation lead at WPP, I’m now co-founder of The Next Now, an innovation studio that helps organisations move from vision to execution.
Over the last 20 years years, I’ve supported strategic, innovation & transformation challenges at organisations across industries, from large corporations such as IKEA, Marriott & Allianz to dozens of early-stage startups.
I seek to work with those who dare to explore rather than exploit—partners and clients who are driven by curiosity, courage, and the ambition to create meaningful impact.
Experience
Co-Founder and Managing Director
The Next NowJanuary 2021 - CurrentCo-Founder and Managing Partner of 'The Next Now' - a Berlin based innovation studio.
We help organisations kill strategic confusion and get unstuck—by clarifying what matters, aligning teams behind shared bets, and building the structures and processes to follow through.
Whether it’s stalled growth, uncertainty in new markets, strategy stuck in slides, or teams spinning in circles—we clear the fog, align priorities, and build momentum that actually moves the needle.
Our services include:
- Discovery & Insights - helping teams better understand their audiences and markets through customer research, trend analysis and product-market fit testing.
- Strategic Alignment - We help define direction, agree on priorities, and translate vision into clear roadmaps. Our work aligns leadership teams around the key bets that matter most.
Execution Planning - We turn strategy into action by structuring objectives and initiatives, aligning cross-functional teams, and designing outcome-focused workflows that get results.
We are proud to partner with some extremely cool brands, including IKEA, Spotify, Zalando, Adobe, Pinterest, HometoGo, Allianz, RoX, Yara International, Kranus Health, and more.
Business Design Director
Ming LabsMay 2018 - March 2020Led the strategic offering at Ming Labs, enabling corporates and startups to identify growth opportunities, develop and test new value propositions, and build organizational capabilities.
- Defined Ming Labs' value proposition and designed its service offerings.
- Supported transformation efforts and product development for leading brands, including Grohe, Telefonica O2, TÜV SÜD, Siemens, Carl Zeiss, EnBW, and BASF.
Senior Partner, Head of Innovation
WavemakerOctober 2016 - April 2018Supported key clients, including Marriott Hotels, Michelin, GE, Blizzard, Beiersdorf and SAB Miller, to identify growth opportunities through strategic frameworks, emerging technologies, and evaluation metrics.
- Designed and managed ‘Marriott TestBED,’ an open innovation program aimed at transforming the guest experience for Marriott Hotels.
- Spearheaded initiatives to pilot and integrate emerging technologies, driving innovation and measurable outcomes.
Digital Partner, Global Head of Social Media
MECDecember 2012 - September 2016Served as Lead Digital Strategist for key clients, including Michelin, Blizzard, SABMiller, and Vodafone.
- Global Lead of the Agency’s Social Media Practice, overseeing strategy for key clients and building internal capabilities.
Your Skills
Business designstrategic consultingstrategic facilitationbusiness model development and testinginnovation managementresearchproduct strategyuser researchscenario thinkingstrategy facilitation
Professional Interests
Business transformation, business innovation, new product development, customer insights, behavioural economics
