Hi - A little about me: I’m a results-driven Senior Brand & Growth Marketer with over 25 years of proven success across B2B and B2C markets in Health, Technology, SaaS, and Digital Media. A passionate advocate for healthcare, wellness & technology, with a track record of leading the development of brand strategies that drive meaningful growth, user acquisition, customer engagement, and brand loyalty. Developed and launched innovative brand and go-to-market strategies, repositioned brands through compelling storytelling, and delivered significant revenue and profitability across both small and large brands, including Microsoft, Xero, Peninsula Health and Education Horizons. Combines strategy, creativity and data with hands-on execution across content marketing, digital performance, ABM, CRM, and brand building.