Education
Entertainment Providers
Oil, Gas, and Mining
Retail
Professional Services
Financial Services
Administrative and Support Services
Consumer Services
Accommodation Services
Hospitals and Health Care
Active
Mathilde B
Performance marketing Manager
About Me
Hello, I’m Mathilde Barre.
Marketing Strategist & Growth Consultant with 6+ years of experience driving acquisition, brand visibility, and content performance across global markets (Europe, North America & LATAM).
I partner with startups, scale-ups and wellness or lifestyle brands to design and execute growth strategies that convert—combining paid acquisition, creative direction, and content planning for full-funnel impact.
Fluent in English, French, Portuguese and Spanish, I specialize in international expansion and multicultural audience targeting. My background includes both in-house and agency work, supporting brands from early stage to multimillion-dollar scale across Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn and Google Ads.
My work is data-driven, creative, and execution-focused—with a clear goal: drive measurable, sustainable growth.
• 🌍 International scope (4 languages, multi countries)
• 📈 Performance & Paid Media (ROAS, CAC, funnels, KPI tracking)
• ✍️ Content Strategy & Creation (visuels, storytelling, short videos, UGC)
• 🎯 Full-Funnel Growth (TOFU, MOFU, BOFU)
• 🧠 Marketing Strategy (positionning, targeting, launch, growth, performance oriented).
Scaling brands through strategy, storytelling & smart media buying.
Looking forward to hearing from your projects
Experience
Seniority LevelMid-Senior level
Years of Experience10-15 years
Current StatusActive
Certification
Total Certifications1
Digital Marketing / Business / Communication Also Certified Holistic Health Coach – Institute for Integrative Nutrition (New York, USA)
Skills
Core skills1
Languages5
Skills
Performance Marketing & Growth
Paid social strategy (Meta, TikTok, YouTube, LinkedIn, Pinterest)
Full-funnel marketing (TOFU–MOFU–BOFU)
Campaign optimization (CAC, ROAS, CTR)
Media buying and budget management
Retargeting and funnel strategy
A/B testing and creative testing
Pixel setup and conversion tracking
Analytics and performance reporting
Strategy & Brand Development
Digital marketing strategy
Go-to-market (GTM) strategy
Brand positioning and messaging
Audience segmentation and targeting
International marketing and localization
Multilingual campaign management
Global-to-local brand adaptation
Strategic planning and growth frameworks
Content & Creative Execution
Content strategy (organic and paid)
Short-form video creation (Reels, TikTok, Shorts)
Creative direction and visual storytelling
User-generated content (UGC) briefing
Social media content planning
Influencer campaign briefing
Email marketing and newsletters
Copywriting for ads and social platforms
Languages
English
English (British)
French
Portuguese
Spanish