Appointed by the CEO to create and lead the marketing department during a generational transition and digital transformation. Member of the Leadership Team. • Redefined brand identity, positioning and portfolio strategy aligned with growth objectives. • Designed and executed a new omnichannel marketing plan. • Spearheaded B2B events, PR campaigns and corporate communications. • Managed, coached and inspired a marketing team and external partners. Key Results: Built TECO's first structured marketing function, accelerated digitalization and contributed to sales growth, leveraging leadership skills and hands - on implementation of integrated marketing campaigns.

• Managed Corn Flakes and Nice Morning brands, coordinating €3M marketing budget with media agency. • Implemented pricing and positioning strategies, leveraging European R&D for innovation pipeline • Led new product launches, from concept through testing and market introduction. Key Results: Supported international product innovation and consolidated Kellogg's market growth in Italy.

• Directed marketing plans with €1.5M budget. • Drove innovation pipeline with R&D, sales and trade marketing. • Coached and developed junior team members, contributing to long - term capability building. Key Results: Increased market share by +1pp (2008) and launched new SKUs, strengthening portfolio performance while integrating strategic marketing expertise with hands - on operational execution.

• Relaunched Nutella in Spain with a new brand repositioning strategy vs main competitor. • Led TV campaigns, promotional activities and packaging innovation. • Coordinated and monitoring launch of new products across Spain and Portugal. Key Results: Increased market share by +2pp in 2007, contributing to the development and repositioning of key strategic brands in the Spanish market.

• Managed client relationships and budgets for top FMCG, luxury brands and startups on branding and positioning projects. • Conducted market analysis and competitive benchmarking, advising clients with actionable insights. Key Clients: Barilla, Bolton, Diadora, Ferragamo, Ferrero, Fiat, illy, Kellogg, Kraft Foods, Martini, Stefanel, Unicredit, Unilever, Yamaha. Key Results: Contributed to agency growth and honed analytical and strategic consulting skills.

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