Technology, Information and Media
Financial Services
Professional Services
Active

Arthur J. Baker

Fractional Chief Communications Officer | I Make Leaders Credible, Visible & Trusted in High-Stakes Moments

About Me

Trusted advisor to C - suite executives, helping connect, engage, and build influence with key audiences to drive change, business results, and successful outcomes. Proven results - oriented expert in communication strategy, execution, and measurement.

Jurisdiction

United States | United Kingdom

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Founder & ExecutiveExecutive Consigliere Services,
2024 - 2025

• Built and launched a personal brand platform advising senior executives on executive presence, storytelling, and reputation strategy, with a focus on CIOs, CHROs, and C - Suite leaders. • Produced and distributed multi - channel thought leadership content (LinkedIn articles, video series, audiograms, quote cards) to grow reach and authority across professional networks. • Designed and delivered 1 : 1 coaching framework to help leaders articulate their persona, principles, and proof points, strengthening their influence and impact. • Cultivated a network of high - level professional connections through strategic outreach, multiplatform social amplification, and thought leadership, strengthening visibility and trust with senior executives. • Built and directed a custom AI team to support research, writing, content production, and business development, expanding capacity, scaling operations, and accelerating brand - building initiatives. • Established operational infrastructure for a scalable communications and coaching practice, including editorial calendars, branded collateral, and multi - channel distribution strategies. • Developed and launched new internal communication and engagement channels for the CIO, strengthening transparency and alignment across global IT teams.

Associate Director, CIO CommunicationsKYNDRYL,
2024 - 2025

• Served as communications advisor and coach to the CIO and leadership team, helping refine messaging for town halls, executive meetings, and change initiatives. • Developed and launched new internal communication and engagement channels for the CIO, strengthening transparency and alignment across global IT teams. • Brought strategic cohesion to CIO organization's outbound communications, ensuring consistency, clarity, and alignment with enterprise priorities. • Elevated CIO's digital / social presence by shaping thought leadership content and boosting LinkedIn activity — resulting in expanded visibility and a 60% increase in followers. • Played a key role in driving improved employee engagement; CIO organization's engagement scores rose significantly during tenure, reflecting stronger communication, connection and clarity.

Primary Caregiver and Rehabilitation SupportFAMILY MEDICAL LEAVE,
2023 - 2024

• Primary caregiver, patient advocate, transition coach, personal trainer, and rehab partner for daughter during recovery from a serious accident and subsequent amputation.

Vice President, Employee Communications and Executive VisibilityMOODY'S,
2021 - 2023

• Provided one - on - one communications coaching to new - to - role executives across multiple functions, including IT, HR, legal, and public affairs. • Played leading role in developing internal communications strategies, storytelling initiatives, and thought leadership platforms to engage over 10K employees across functions and geographies. • Coached executive clients on developing clear, concise messaging re: their organization, strategy, and accomplishments. • Directed key company "moments , " including quarterly Town Halls and other large - scale, global corporate events, featuring high - profile internal and external speakers. • Played leading communications advisory role on key mergers and acquisitions, including three major transactions in 2021 .

Director, Employee CommunicationsMASTERCARD,
2015 - 2021

• Counseled and coached newly - appointed CHRO to help build exposure, executive presence, and thought leadership, including soliciting speaking opportunities and media interviews. • Led prep for media engagements via one - on - one briefing, message development, and media training. • Orchestrated thought leadership, op - ed, and social media content to help fuel and support executive client's professional expertise and professional legacy. • Developed enterprise - wide communications strategies to advance business objectives and deliver a consistent brand experience for employees across channels and over 200 Mastercard facilities globally. • Drove communication planning for key company announcements and change management initiatives, including major mergers and acquisitions, ensuring message consistency and impact.

Vice President and Senior Employee Communications ManagerHSBC,
2013 - 2015

• Led employee communications for HSBC's U.S. commercial and retail banking divisions, reporting directly to the CEOs of both businesses.

Internal Communications Manager, Global Technology and OperationsDEUTSCHE BANK,
2009 - 2013

• Served as lead communications advisor to senior members of the organization, coordinating messaging across global teams to drive alignment with business goals and ensure successful implementation and engagement across departments.

Senior Communications Specialist, Information Technology InfrastructureUBS,
2008 - 2009

• Managed internal content and communications projects for group - wide IT organization.

Education

Degree of Marketing/AdvertisingSyracuse University
92 - 96

Skills

Core skills9
Languages1

Skills

Executive Leadership
Corporate Services
Communications
Executive Coaching
Strategic Communication
Electronic Messaging
Employee Engagement
Communication Strategies
executive branding

Languages

English

Services