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EO

Eoin O Keeffe

Commercial & Finance Director | iGaming Specialist | Driving Scalable Growth through Financial Strategy & Analytics

About Me

An accountancy background that has grown into a highly analytical and results - driven professional with experience in both financial accounting and commercial operations within the iGaming sector. As a Qualified Accountant who has successfully transitioned into a highly analytical Commercial & Finance Director role, primarily within the iGaming sector, I possess the precise blend of financial acumen, strategic planning, and entrepreneurial drive your organization seeks.

Jurisdiction

Ireland | United States

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Trainee AccountantL'Estrange & Co. Chartered Accounts
2014 - 2015

Commercial & Finance DirectorBetline Brokers,
2025 - Present

• Took a chance on my entrepreneurial mindset and set up an affiliate network • Consistently aiming to deliver results with limited resources • Driving partner acquisition and revenue from the ground up • Tracking of KPI's such as Sign Ups, FTDS, Deposits, Re - deposits etc.

Commercial and Finance Business PartnerThimba Media Ltd / One Twenty Group,
2022 - 2024

• Collaborate with executive - level management in the development of performance goals and long term operational plans • Work with project managers in the development of financial and budgetary plans • Set challenging and realistic goals for growth, performance and profitability • Drive company results from both an operational and financial perspective working closely with the CFO, CEO and other key executive team members • Part of the DD Team that successfully acquired 4 assets • Assist CEO & CFO in fundraising ventures • Attended Industry conference to building relationships and Network

Senior Financial Accountant & Head of FinanceThimba Media Ltd / One Twenty Group,
2017 - 2022

• Partnered with the business to establish and embed a cashflow process on a weekly basis for senior management • Designed and developed business function budgets • Preparation of monthly management accounts • Introduced monthly and quarterly senior management reports • Succeeded in transforming the current process (Gross Margin) to ensure informed management decision making • Reviewed and analysed cost centers spend weekly and introduced new ways of working • Coordinated the financial data for the Irish Revenue and CRO regulation purposes • Accelerated the execution of accurate monthly payroll for 20 employees • Provided mentoring and coaching for the trainee accountants • Stepped into the role of Head of Finance on 2 Mat leave occasions

Product and Services Revenue AnalystThree Ireland
2015 - 2016

Accounts Team LeaderAIB
2011 - 2014

Credit Operations

Education

Diploma of Higher diplomaWaterford Institute of Technology
2009 - 2010
Degree of B. A (Hons)Waterford Institute of Technology
2006 - 2009

Certification

Total Certifications1

ACCA

Skills

Core skills1
Languages1

Skills

Complex Problem Solving, Strategic Thinking, Analytics, Electronic Data Interchange, Financial Modeling, Planning, Finance, Account Management, Accounting, Process Analysis

Languages

English

Services